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September 3, 2009
Welcome to CFR & Associates
 
Greetings!

I want to welcome all of our new readers and business people. I hope you find this weekly e-letter valuable and informative. If you do not want to receive these, please safely unsubscribe at the bottom of this email. If you wish to send this to other people, use the safe forward button at the bottom of this email. Today's featured articles will focus on creating a surge of proactive and focused energy on the "right activity."

If you are interested in figuring out what activities are the right activities, we have a very reasonably priced coaching CD series you might be interested in - visit the Store.
 
This article is really about you!
I was just in a meeting with another person who reminded me of something I have always believed in. That our personal health and vitality are most important and more important now than at any time ever. I was talking to another coach who said that it is time to take "healthcare" and turn it into "Fit Care." What they are both talking about is the need for your your body to work well. To have a highly functioning business, you must be highly functioning.

So, how can we be at our highest level of peak performance. 10 Simple Steps outlined in the blog.
Read our blog for these steps
 
This week's Guest Editorial, Tom Ziglar, publisher of Ziglar.com 
  1. Stay focused and determined.  As Scott Turner taught us, it is our level of determination that will make the difference.  It is important to just keep persevering and keep our goal in front of us.  It's so easy to get distracted or thrown off course by obstacles, but a written down goal with clear action steps will help you to finish strong.
  2. Be a constant learner.  Bryan Dodge challenged us by asking, What have you learned yesterday that you can apply today in order to do things differently tomorrow? These are times that are forcing people to better their business, their habits, and their marketing strategies to position themselves and their companies to catch the next wave.
  3. Overcome objections.  Bryan Flanagan taught us to establish value before you quote the price.  Give people a reason to want to do business with you - what is your compelling reason?  You need to be able to clearly articulate the benefits of what you sell. 
A Story of Two Large Construction Companies who weren't always large.
Do you know anybody in the Construction Industry? Well, most likely you do. Do they work for it, sub-contractor for it, or own it? I have the pleasure of serving two large construction companies, both in Ventura County who employ over 200 people between the two of them. What amazes me about both of these companies is that it wasn't always this way. Both of them tell tales of almost going out of business. Boy, most of us can identify with that. And it was at that time, they understood what it took to make it in business. So, our encouragement today is to persevere, you never know when that opportunity is going to come.
 
August Issue: Vol 6
In This Issue
This article is really about you
This week's guest editorial, Tom Ziglar on "Staying Focused"
A Short Story on Two Large Construction Companies that weren't Always Large
A Clear Opportunity Awaits you
Hot Links for Hot Businesses
A Clear Opportunity Awaits you
Certified Coach, William Osgood

I want to take a minute and say thank you to all of our loyal readers over time. If you ever want to have some specific issues addressed in our columns, please
email us
with your request. Today's featured column is talking about preparing for tomorrow. Are you ready for the quick surge you are going to experience? If not, get ready. There is a common thought out in the business sector right now, that business will get a jolt over the next 6 months. You have to be ready to capture that opportunity and plan for that opportunity for it to be manifested. I you fail to plan, you plan to fail. We have all heard that, but.....read more

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William Osgood
CFR & Associates

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