Online big gun turns to television

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50,000 reasons to say well done!
 
Just wanted to send a BIG Congratulations to the Bunbury Car Dealers and Friends on their annual charity golf day earlier this week.

With final sums still running, around $50,000 was raised and will benefit St John of God patients and their families undergoing cancer treatment in the South West.

 

An Amazing effort!

 

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Greetings!

Did you miss us? Well let's be honest...probably not!  

 

Normally you would have received our E-newsletter last Thursday but we decided to re-schedule and help you celebrate Bunbury Cup Day today with some RMS inspiration and fun. remote control

 

So here goes...

 

Valentine's Day may have been and gone but this ad takes a crafty approach to presenting a product's proposition at a time when it may not have been top of mind.  

 

Well shot and a quirky track give the ad a nice attitude that will help it cut through.  

 

Perhaps most interestingly we see an online medium advertising in a traditional Television space. 

 

That's right! There may be a whole lot of buzz around online but getting traffic to your business is still the key.  

 

If you need help finding the key give us a call at RMS on 9792 5944.

 

And before you check out the ad, check out the first lot of data for 2012 below from Ash on commerical television share.  

 

PLAY THE TVC  

 

 

Kind regards

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Glenn Doust & Ashley Pearce

 

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Who's been watching what?

 

The first survey period for 2012 has just been completed (Feb 12 - March 10, 2012) and now also includes the new multi channels.

Graph

Given the commercial share data, it was not to be unexpected that GWN7 dominated the Top 20 programmes (TTL PPL)  with 17 of the Top 20.

They were mainly Revenge, My Kitchen Rules, Seven News & Packed to The Rafters.

WIN TV's contribution was ODI Cricket - Australia v India (9) and The Big Bang Theory (13 & 20).  No multichannel programming placed in the Top 20.

For more information regarding programming in your particular demographic, please do not hesitate to contact us here at RMS.