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Remember our Ipad Ad last month? Well...
Plenty has been written about the supposed demise of newspapers in the past decade.
With the advent of fragmented media, digital television and radio, streaming content, iView, twitter, mobile platforms, iPhone apps, blogs, Facebook groups, online directories and even email marketing (such as this column) there is little wonder small business is confused when it comes to decisions on where to spend its marketing dollar.
Despite the falls in circulation of some paid newspapers, most newspapers have reported strong revenue growths in the past 10 years, in the face of the predictions of doom. And a booming area of newspaper publishing that has flown under the radar in last couple of years is online publishing. Most newspapers now have their own websites publishing news daily. Most offer advertising opportunities.
Statistics show newspaper websites are booming. Fairfax Media reports, for example, that online traffic across its 280 websites has surged in the past year. More tellingly, digital revenue has jumped 12.2% to $114.2m (half year results, 2011 financial year). Closer to home, the Bunbury Mail (owned by Fairfax) has had a 82% traffic increase in just 9 months (July 10 to March 11) and a record 99,858 page views in March. The Mail now offers advertising opportunities across most sections. The South Western Times has a revamped website driven by its Yahoo7 affiliation and an active Facebook following.
In an age when online sales, digital marketing - and customers - are becoming more important to local business, newspaper websites offer a range of new opportunities and a booming market. Speak to us for more details. | 
