The sweet sounds of summer
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You've seen it before but it's SUMMER! That means barbecues and re-runs on the tellie.

So in the spirit of summer, we're having another look at DBC's award winning Ever Tender Rump TVC.

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But before we do...Summer also means cool tunes on the radio. AND on that subject you MUST check out this clever article RADIO DOESN'T WORK. 

It's a bold statement but check it out. It makes a clear point.

Now back to Ever Tender Rump. We admit on their behalf that the team at Lateral Aspect (who created this DBC commercial) have heads that look like the exploded end of a barbecued sausage.

But they come up with ads that will cut through to the grocery buyer and get the tills ringing.

If YOU want something that portrays your business WELL PLACED in the RIGHT AREAS why not give us a call?

We will make sure the ad is not only effective but well placed to reach your market in a cost effective manner.

You can play the ad HERE or just hit the remote!

Until next month



Glenn Doust & Ashley Pearce



PS. Awesome NEWS we had to share... Brooke Tatnell and the Krikke Motorsport Team claimed a stunning victory in the 49th running of the Australian Sprintcar Championship at Warnambool's Premier Speedway on January 28 and 29.
Its Tatnell's 4th win and the Krikke Motorsport Team's 6th. Congrats to Brooke, the Krikke Team and in particular, Team owner Shane Krikke. 


More watching Free TV on hot nights


Aussies watch more Free TV during summer according to a review of ratings for the 2010/11 summer season.
The review showed Free TV increased its share, average audiences and share across the recorded period.
Summer highlights included:
  • Australians are watching more TV overall - an extra 12 minutes of TV a day in metro markets and an extra 24 minutes in regional markets.
  • Commercial free-to-air TV is garnering a greater share of viewing, especially in the evening where Free TV's metro evening share accounted for 62.9 (up from 59.6 per cent) and Free TV's regional evening share accounted for 64.6 per cent (up from 57.4 per cent).
  • Free TV's new channels are performing particularly well, collectively accounting for a 17 per cent share of metro evening viewing.
  • Free TV's average daily reach is up - 13.4 million people tuned in to commercial free-to-air TV every day during Summer - up a massive 11.7 per cent for the same period last year.
Top rating programs were dominated by the cricket and Oprah's Ultimate Australian Adventure.
Source: OzTAM and RegionalTAM, 5 cap cities and 4 aggregated regional markets, summer period (week 49 2010 to week 4 2011), consolidated data (except week 4 which is based on overnights), comparisons with same period previous year, ATV, metro share includes spill, regional share excludes spill, Free TV's new channel share comprises 7Two, 7mate, Gem, Go!, One and Eleven (launched 11 January 2011), metro and regional figures are added to form a combined estimate, reach figure includes Tasmania.