Clever position avoids discounting
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Greetings!

We're throwing caution to the wind this Christmas when it comes to our corporate gift-giving.gift

We DID think momentarily about buying you the new release Lamborghini Reventon with its $2.5M price tag (honest!) featured in this month's incredible feature TVC.

But instead, this Christmas, we're offering you dear friend, the chance to drool over it.

And what the heck! We'll throw in a tissue for your chin too.

Seriously though, the makers of Lamborghini's new ad have adopted a very clever positioning statement.

See how they overcome that...eh-hem...hefty price tag and deliver value to their clients.

You can imagine they never have to get into discounting and happily keep their profit margins right where they want them.

But before you take a look, from everyone here at RMS, have a Merry and Safe Christmas. Thank you for being our client and we look forward to working with you again in 2011.

Enjoy this month's TVC 

  
Until next month

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Glenn Doust & Ashley Pearce