Don't let your advertising sink...
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Greetings!
 

As usual we've been scouring the best of television advertising around the world so we can distract you for a moment AND make a point!

This month's TVC is a story of miscommunication with a clear benefit for those who decide to take action and get it right.
 
The point we'd like to make about it is: When you decide to communicate with your customers, the message they receive needs to be the right one.
 
Lest your campaign risks sinking like a stone. If you need help understanding the language of the media markets why not send RMS a may-day call?
 
Below is the link to this month's ad but stay tuned afterwards for our analysis of viewing audiences for the AFL Grand Final(s).
 
  
Until next month
 
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Glenn Doust & Ashley Pearce
 
Second GF fails to capture audiences
* via our exclusive access to AGB Nielsen Overnight People Meter Data 

Are you the kind of person who will only watch the AFL Grand Final if you team is in it?

Or do you have a tradition of sitting down to watch it every year regardless?
 
According to the data we receive via our exclusive access to AGB Nielsen's television viewing audience information, more people watched this year's (first) Grand Final than last year between St Kilda and Geelong.
 
But of real interest to us was the incredible audience drop-off recorded for the second Grand Final in nearly all of the major demographic groups.
 
Audience delivery was very strong for Grocery Buyers in the first Grand Final with a TARP (percentrage of potential audience) of 25.1 per cent. However this fell away significantly in the re-match to 21.
 
The reduction of audience delivery was even more significant in the over 55 age group which recorded TARP weighting of 34.2 per cent in the first GF, but fell away to 19.3 in the re-run.
 
That's a lot of numbers but an average TARP is usually about 6 per cent, so as a one-off event, the Grand Final does rate well.
 
You might recall us mentioning that the Ben Cousins documentary received good audience share with a TARP of around 16 to 20 per cent.
 
Amazingly, audiences for the second Grand Final plummeted on a range of 14 to 43 per cent. The only demographic to record a significant increase in audience was Women aged 25-54 (32%). Interesting eh?

We use this kind of television viewing audience data to assess the best options for your advertising spend. If you would like to more, phone RMS on 9792 5944.