Buzz created by Channel 7s airing of the Ben Cousins documentary: Such is Life on August 25 and 26 was phenomenal.
Part One attracted big audiences across the country and Regional WA followed suit. The next day it was a hot topic of conversation.
The effect of that hype showed when on the second night, even more people tuned in to hear Ben and his family's frank accounts of the impact drugs had on their lives.
Thanks to our exclusive access to AGB Nielsen's television viewing audience data, we can tell you that the combined GWN over 18 audience of parts 1 and 2 was 222,240.
Night one recorded a TARP (Target Audience Rating Point) of 15.8 per cent in the over 18 population category for GWN.
That's enormous since an average TARP is around 6 per cent.
And on night two, the TARP climbed even higher to 21.1 per cent.
We use this kind of television viewing audience data to assess the best options for your advertising spend. If you would like to more, phone RMS on 9792 5944.