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Greetings!
You might remember that last month we decided to get all provocative with our TVC of the month.
Well today we've got more steam...in more ways than one.
This TVC is an award winner and whether you're male or female, you will have to admit it's darn clever!
You see, Old Spice was probably Dad's after shave in most families. This had most blokes feeling inclined to select another brand.
The objective of this campaign then was to get wives buying Old Spice for their man instead.
If the guys won't buy, get the girls buying for him - even if the girls are dreaming of the guy on the horse when they smell it!
A creative solution to moving the product off the shelves. No wonder it's an award winner!
Until next month
Glenn Doust & Ashley Pearce
PS. Last month's winner of most insightful insight was Vince from Bunbury Hi Fi, Well done Vince! Ash will be around soon with your prize. Special mention goes to JC in Albany for his input, and thanks to all who made comment. |
