And if sheer controversy isn't enough, we're throwing in a bottle of Capel Vale Shiraz to the most insightful insight received.

So to the ad. It's for Germany's most exclusive online lingerie store.

They claim their products offer "sexyness for everyone, everywhere".

To illustrate the point they've really pushed the boundaries by provocatively combining sex and religion in this ad.

It's designed to get attention but will it move people to buy online?

Or is it just about controversy for the sake of exposure and website hits.

Mass marketing is about getting eyes on your product and this ad has done well in that quest.

But is it disrespectful? Email us your thoughts...the shiraz is waiting.