You can see it by clicking the link below but first...How importantly do you rate Trust in the sales process?

It's crucial! Customers just won't buy from you unless they feel they can trust you.
And once a customer trusts you, they are more likely to buy from you again, again and again.

One way of building trust indirectly, is by creating a business brand with integrity.

 

Trust is like a by-product of integrity - something that takes a sad second place to the almighty dollar far too often these days.

Our pick of the month is a British production but clearly shows how operating an ethical business can attract customers, keep them, keep them happy and ultimately assist the bottom line as a result.

There is something of an irony there - maybe that is karma!