Greetings!
We've all seen it before...humour in advertising.
Heck, they make entire television programs out of funny ads.
You have to see this one (link below) that we like to call Mighty Mouse.
It runs for just 1min 28 and it's our Seriously Cool TVC (television commercial) of the Month.
There's no doubt, humour in advertising can cut through the clutter pretty darn effectively.
But it has to be done well.
Insert the humour after a poignant event like the creators of this little ripper and you lighten an otherwise dark moment AND keep people tuned in.
Course once you've got a good gag, for the whole thing to work, you REALLY need to establish some relevance with your unique selling point.
In this case, we reckon, it's errr...a strong point sold really well!
Enjoy.
And btw, feel free to email us with your thoughts OR suggestions for an ad you
would like to see featured.
Until next month
Glenn Doust & Ashley Pearce
