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What is your brand saying?
Brand, brand, brand!
It's one of those hip and happening words you always seem to be hearing these days - and most likely from marketing types like us.
You're in business so most people probably assume you know what the heck it actually means.
Just in case you haven't been game to admit your ignorance on the topic, we thought we'd fill in a few of the basic blanks for you.
What is Brand exactly? What does it do? And does is apply to a business like yours or is it just for big guns like Nestle, Nike and Sony?
Absolutely yes, it applies to you! So listen closely.
A brand in truth is many things but essentially it is used to communicate a message or a promise to your customers.
It's a representation to existing and potential customers of what your business stands for.
Are you all about Safety? Think Volvo.
Is your business more into sexy? Think Adult Shop.
For the purposes of discussion, let's think about Virgin.
Owner Richard Branson is as much the brand as the Virgin logo itself.
He personifies what the brand stands for: "A promise of friendly, fun, well-priced service".
By getting a brand to strike an emotional chord with customers every time they see or hear it, your message is communicated and your customers reminded of the values your company promises.
It's an amazingly effective way to stay top of mind and top of your customers' shopping list.
Is your brand saying what it should about your business?
Or is it screaming something completely different to the promise you want to make to your customers?
For more help on positioning your brand in the market place give us a call, after all we are in the process of re-positioning our own brand. | 
