Should you swallow the loading and invest your precious advertising dollars in high profile program placements?
Take Saturday's AFL Grand Final.
It delivered the fifth highest television watching audience of the week.
That I must say was a bit of a surprise to us!
But then again, it did air during off peak time in an afternoon timeslot when many people still have to work.
So back to the original question, should you have advertised during the AFL Grand Final?
Well, that all depends.
What's your strategy? Who are you trying to reach with your advertising?
If the success of your advertising relies on reaching as many people as possible then a high profile program with big audience share, like the grand final, could be a wise move.
Alternatively, you might be looking to align your brand with a major event.
Sporting events make people feel something - not always good things, I'll admit!
So by advertising in these events you have an opportunity to create a powerful emotional connection with your audience by tying your creative in with how they will be feeling at the time.
Remember how you felt when Kieran Perkins won Olympics Gold in the 1500m or when Cathy Freeman ignited the flame at the Sydney Games?
These are the kind of warm fuzzies advertisers seek to transfer to their products when they engage a figure like Kieran Perkins to front their campaigns.
Association with events is a great way to position a product or company. To find out more on implementing this type of strategy with your advertising, feel free to give us a call.