Cheaper is not always better
We've spent most of this week in the dark!
During those heavy storms on Sunday night and the early hours of Monday morning, rain penetrated the power box here at 101 Spencer Street forcing us to channel our caveman ancestors and work without power for two days.
What a nightmare!
Between dashes home to work and furious typing speeds as we gazed mournfully at the one bar of battery power left on our laptops, we somehow managed to hold everything together.
Thank you to everyone for their patience with us this week.
Which brings us to the topic of this month's E-newsletter.
You see we're a bit worried that some of our valuable clients could be in the dark too!
But not because they're cranky with Western Power like us.
Stick with us while we explain.
It's the end of the financial year and suddenly the market has been flooded with "bargain" advertising packages from local media outlets.
Most tell a story about being forced to sell at rock bottom prices as they struggle with their tight budgets due to the economic downturn.
As experienced media buyers, we're here to tell you: "Proceed with caution".
All that glitters in the marketplace at the moment is not gold.
As we all know, there's been plenty of hype in recent months about the possibility of recession in Australia but the most current economic data seems to be showing plenty of positive signs.
What is more likely to be motivating media outlets at the moment is not the economic downturn, but that time that arrives on June 30 every year - The end of the financial year.
We reckon they've got some last minute targets to meet and they're pulling out all the stops.
Whether that equates to value for you is debatable.
What might sound like an incredible deal on the surface because of a ridiculously low price, may not actually be capable of delivering the results you need and a return on your investment.
And in that case, no matter how little you paid, it would be money better spent elsewhere.
When presented with an offer, ask yourself (and the sales in question):
Am I still getting the frequency I need? (radio)
Will my advertising have a strong reach? (television)
Where in the publication will my advert appear? (print)
To get results, your advertising still needs to reach the right people in the right place at the right time.
If any media deals you're considering at the moment don't achieve that, it doesn't matter how cheap they are, it will be a waste of your marketing budget.
Got some questions? Call us anytime on 9792 5944.
