With SmartMart, we have combined sustainability and ethics into a compelling strategy simulation. At a strategic watershed moment for SmartMart, students are required to perform strategic analysis in the face of current competitive threats and opportunities on the horizon that will determine the future of SmartMart and its commitment to sustainability.

Defining competitive advantage in dynamic markets
Implementing strategic decisions
New product development and innovation
Explore value-creation vs. value-capture

Complete online learning solution that can be completed
in as little as 2 hours:

• Introduction of strategy concepts and ethics
• Simulation learning experience, with
  real-time feedback from stakeholders
• Comprehensive multi-layered online debrief
• Co-authors Andrew Wicks and Bidhan Parmar,
  University of Virginia Darden School of Business

SmartMart can fit into ANY existing strategy course.

It really is that easy to use!