A new way to experience marketing!
Real-world problems: breakeven analysis, distribution chain margins, segmentation, market growth, cannibalization rates, international marketing (doing business in China).
Can be completed in as little as 2 hours
Learn how core marketing skills and using an ethics framework together are critical to making decisions that create value and can be justified to stakeholders.
Complete online learning solution:
- Introduction of marketing and ethics
- Simulation learning experience
- Comprehensive multi-layered online debrief
- Co-authors Andrew Wicks and Bidhan Parmar,
University of Virginia Darden School of Business
Med4Life can fit into ANY existing marketing course.
It really is that easy to use! |
When Does a Band Become a Brand?
How does a band manage its legacy—balancing authenticity and success in a competitive industry? Can iconic status be planned for or is it a result of relationships among art, business, and larger cultural factors? A multimedia case study, “The Doors and Dave Matthews Band: Bands, Brands, and the Changing Music Industry,” by Darden School of Business Assistant Professor James Rubin, Amy Lemley, and College of Arts and Sciences Lecturer George Sampson, explores these questions from a business perspective.
This interactive case study includes interviews with the managers of two of the world’s most successful rock bands as well as rare audio and video clips. These examples initiate extensive discussions on brand building, icon status, and the astonishingly rapid changes in the music industry as a whole. “Just a few years ago,” lead author Rubin says, “you might not have heard entertainment industry people talking about a famous actor as a ‘brand’ or the band Coldplay referred to as a ‘brand.’
Find out how adding a Darden case to your students Ethics-LX simulation experience can provide additional discussion and insight for your students.
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