What do you think of when you look at a company logo? Does it bring an image to your mind's eye? A logo is a visual representation of the company's brand identity. But a name and logo is not all there is to building a brand. The name alone isn't the brand; adding the logo doesn't complete the brand. These are just visual representations of the brand. They are critical elements to the brand identity but it takes consistently delivering the brand to build the brand. A successful brand identity includes other things such as messages, colors, font, logo usage, design, style, tone of voice and supporting design elements.
World Class Branding
What do you think of when you see the Nike logo? Movement, energy?
This meaningful symbol and the "Just Do It" slogan communicated such a strong point of view to their target market that the image became synonymous with Nike. The Nike logo is a classic case of a company gradually simplifying its corporate identity as its fame increased.
What do you think of when you see the Ferrari Logo? Speed, beauty, quality, luxury? You associate these things with the visual image of the prancing horse without even seeing the word Ferrari.
Our New Logo
Our new name and logo represents the breadth of nutrition knowledge, expertise and services we provide to healthcare communities. In last week's RD News, we learned our message to our clients is that we can help them "reduce risk, increase profit, and improve care quality". Our brand identity will be accompanied by our tag line "Excellence in Nutrition Therapy and Management".
Our brand identity and message together will create our new company representation. We all have a part in making the brand successful. Consistently delivering the message is important but the most important contribution we all can make is consistently delivering an amazing quality experience to our clients and the residents we jointly serve.
Contest to Guess the New HM Composite name!
In case you missed it in the last few RD News, a $100 VISA gift card will be the prize for the first person to correctly guess the new name. Great guesses have been coming in, but the prize is still waiting. This week we reveal the final letters in the new name. Here are some hints:
- Only ten letters (followed by Inc.)
- Only one word
- Past letter clues: R, U, C, I, P, T A
- New letters for this week: O, I, N
Got it? Be the first HMC employee to email Lee.Tincher@hmcomposite.com and you are the winner of the $100 VISA gift card.
Registered Dietitian Newsletter
Everyone at the corporate office, and especially me, are thrilled to be part of this transformation and look forward to seeing you at our party. See you Thursday --- and if you can't be there in person, check your email for our new name.