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What does our company, HM Composite stand for? What does the name mean? If you know the original names behind the initials (before it became Healthcare Management Composite in 1985), then you may be our longest term employee!
When we look at our company's brand identity, we want it to be a promise to customers of quality and consistency from a single, identifiable supplier. Successful brands will:
- Deliver on the promise
- Use proprietary names and symbols
- Hold value for customer and corporation
- Are distinctly positioned in the customer's mind and in the market
Everything we do builds customer brand perception and everything a company does sends a message to its customers. All contacts can either reinforce or harm a company's position. Every dietitian and every contact with your facilities, residents and staff contribute to the market impression of HMC. Every call or email with administrative or office staff creates a market impression of HMC.
Our branding objective is to:
- Accurately position HM Composite
- Differentiate from our competition
- Craft messages that communicate the brand
- Create brand assets (logos, materials, forms) that represent the brand
- Increase awareness to our target audiences
- Walk the talk
What do we want our brand personality to say about us? The dietitians and staff of HMC are Professional, Consistent, Friendly, Passionate, Experienced, Skilled, Fair, Reliable, and Trusted.
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Registered Dietitian Newsletter