2011 has arrived and is certain to be a dynamic year.  We are in interesting times from weather to politics.  This year has already seen major rain and snow in Southern California, snow and freezing weather in Phoenix and unseasonably warm weather in Toronto.  Meanwhile Australia has been experiencing catastrophic flooding.  In the middle of these unusual weather events the US political climate is in a state of change and many European countries in addition to the US are struggling with financial challenges.  With these unusual circumstances it promises to be an interesting year. 

If the start of the year is a precursor of things to come then I have some resolutions for your consideration.  In order to maintain a reasonable length to the newsletter I will present in several parts.  My recommendations for your consideration are:

• Reduce debt
• Improve gross margins and manage overhead
• Diversify marketing
• Improve customer service
• Be proactive
• Improve your training and orientation program

For those that have heard my speaking or reviewed my writing you may find my first recommendation to be counter to previous statements. The reality of our industry is Read More...

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