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The Marketing Doctor Is In!

It is time for your annual check in on how your marketing plan worked in 2011 and to put together a new plan for 2012. Since it is media planning season, there are some great deals to be had if you are clear on the target market you want to reach most. But before you start, take some time to evaluate your marketing efforts in 2011 and see if your investments are paying off.  Determine if you need to stay the course or if you need to put more time or resources into targeting consumers, social or online media or traditional marketing options.  2012 is a new game, so it is best to assume nothing and evaluate your plan as if you were just starting your business today. 


Marketing Checklist

Here is a free tool for you. Take some time to complete this Marketing Check-Up Worksheet (download this form) to help you better define your own priorities.  Now is the time to put a date next to items you'd like to implement to enhance your marketing plan, then make sure you follow through. If you don't have time to evaluate and expedite your goals, hire a company like ours to accomplish them for you. 

Strategically Plan your Email & Social Media Programs
Here is another FREE Tool to get you started and to help you think about your market first and then plan a program that is right for you. This playbook is a great planning tool to take you step-by-step through planning a strategic email and social media program. Need help?  Contact us to provide guidance and ideas to increase your results. 

Are You Using Email Marketing To Grow Your Business? Here is a Money Back Guarantee. 


Constant Contact Businss PartnerTailor-Made Advertising is a Constant Contact Business Partner and has been awarded the Constant Contact All-Star Award for email quality and results.


If you're ready to start your email marketing program

(1) Sign up for your own free 60-Day Email Marketing Trial with Constant Contact. (Select the "Email Marketing" tab to get started) 

(2) Get a FREE email template to match your website ($99 value) when you sign up for a paid account by 12/31/11.

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Liz Harsch

Liz Harsch has been a Market Consultant for retail & service companies in

Greater LA since 1982.  To learn about her Torrance company visit


(310) 791-6300