TopAstia
Astia Newsletter
February 2009
In This Issue
:: Message from the CEO
:: Upcoming Astia Programs
:: London News
:: India News
:: New York News
:: Silicon Valley News
:: Now Accepting Applications to the NYC & London Doing it Right Programs
:: Company News
:: Upcoming Entrepreneurial Programs
:: Partner Events
:: 2009 Astia Membership Program
:: Team Astia Update
:: Astia Sponsors
Message from the CEO

Sharon VosmekI have been twittering away this past week as I traveled to London and then NYC for the AstiaUK and AstiaNYC programs and Advisory Board meetings and what I would say is - entrepreneurs are alive and kicking.  While the broader economic news continues to cause heartburn, entrepreneurs tirelessly toil away with their innovation.  And wise they are to do so. 
 
Experts agree, now is the time to pay attention to high-growth entrepreneurs and the venture capital community.  Even with the bleak economic forecasts, the market for innovative startups has remained viable, as venture capital fundraising timetables are lengthy and deal in liquid capital.  Not as easily affected by the credit crisis, venture capitalists have money that could potentially fund and grow the next wave of start-ups, the jobs they create, and the economic recovery we all seek.
 
So, to embrace this opportunity equally for women, Astia will continue to extend its reach.  In 2009, with the leadership of our community, Astia will serve entrepreneurs in three markets and prepare for a fourth.  Because the way forward out of this morass - while challenging - is the only way for the entrepreneur - and therefore, the only way for Astia.

Cheers,
Sharon Vosmek
Chief Executive Officer
Upcoming Astia Programs

Astia Access Program: Silicon Valley
Global Growth Strategies for the Entrepreneur
Feb 19 7:30am-9:30am
Click here to register

Astia Annual Meeting
Feb 26 5:00pm-8:00pm
Open to all Astia Sponsors & Members
Click here to become a member!

Doing it Right Program: New York
Program: Apr 20-22
Investor Forum: June 4
Apply to the program

Doing it Right Programme: London
Programme: 11-14 May
Investor Forum: 18 June
Apply to the programme
London News
Astia is Doing it Right in London on 11-14 May, 2009

London 2009At Astia, we surround our entrepreneurs with experts relevant for their high-growth potential.  2009 marks Astia's first year in Europe so, through our UK Advisory Board, we're building our community of expertise.  In January, Sharon and Evie spent a week meeting with local experts to support participants of Doing it Right London. Collaboration of these specialists has resulted in powerful committees empowered to accelerate the support system offered to entrepreneurs through the Astia community.  The committees will focus on various key areas including the life science sector, the technology sector and investor relations. Get involved
 
On 28 January, serial entrepreneur Linda Bernardi, led an inspiring session discussing the fundamentals of leadership. The session provided a glimpse of what is to come during Doing it Right London 2009 with transformational advice for the entrepreneur.

Doing it Right Key Dates:
11-14 May: Doing it Right London
15 May: London Screening Day
18 June: London Investor Forum

Can't wait until May? Check out The Next Women's event on 25 February detailed in Partner Events.

For more information on the Doing it Right London Programme, please contact Evie Mulberry, evie@astia.org
India News

The Astia India Planning Committee will next meet on:
Next Meeting:
California: Tue. Feb 24th 8:30pm
India: Wed. Feb 25th 10:00am
To join the planning and conversation, please contact angelica@astia.org

Thank you to the current committee members: Anu Acharya, Ocimum Biosolutions; Dipika Chopra, Trident Capital; Sergio Garcia, Reed Smith; Anurakt Jain, DFJ India; Sandeep Jain, OpsHub, Inc.; Anula Jayasuriya, MD, PhD, Evolvence India Life Sciences Fund; Mumtaz Kutty, PhD, TransWeave, Inc.; Roopa Nath, Actis Biologics; Monica Morse, Astia Trustee; D'laila Pereira, Wharton MBA (past Astia intern); Aparna Pujar, YouSendIt; Priya Routh, Cisco; Sajai Singh, J. Sagar Associates

Astia is currently seeking an intern or volunteer to help coordinate the planning committee's activities.  To volunteer, please send your bio or resume to angelica@astia.org.
New York News
Astia is Doing it Right in New York on April 20-23, 2009

New York 2009
This month, we officially kick off the call for applications for the second annual Doing it Right Program, April 20-23, 2009.  The program is about delivering results in all areas of a high growth business; from accelerating funding to accessing expertise.  The program sessions and panels provide an opportunity to meet industry leaders and investors with broad expertise in the NY/east coast market. 

Program session highlights include:
The Current State of Angel and Venture Capital, Differences Between East and West Coast Capital, and Alternative Sources to Funding.  We encourage entrepreneurs looking to fundraise this spring in NYC and the east coast to apply.

Astia New York has a new contact number:
646.715.6985

Doing it Right Key Dates:
March 31:  Application Deadline
April 20-22:  Doing it Right NYC
April 23: NYC Company Screening Day
June 4:  NYC Investor Forum

For information about joining the NYC Advisory Board or becoming involved in the program, visit www.astia.org, or contact Jen Shelby, at jen@astia.org or 415.203.8803.
Silicon Valley News
Astia is Doing it Right in Silicon Valley on February 19, 2009

Silicon Valley 2009Please join us for an incredible panel of experts on February 19th, 2009, called
Global Growth Strategies for Entrepreneurs.
This is an opportunity to take your company and product global has much appeal - from offering diversification in difficult times to dramatically expanding the size of the market for your widget.  But with this opportunity come many challenges that are unique to the prospect of running a business in a foreign land.  The savvy entrepreneur knows how to prepare and plan for this growth.  This panel of experts will talk about specific hurdles to be planned for and the partners who can help you navigate them.

Thursday, February 19, 2009
7:30am-8:30am Breakfast & Networking
8:30am-9:30am Panel & Discussion

Panelists:
Stephen Wilson, Osborne Clarke
Heather Gates-Massoudi, Deloitte
Laura Meadors, UK Trade & Investment
Sandeep Jain, CEO, OpsHub, Inc.
Catherine Ngo, Startup Capital Ventures

Moderator:
Mike Selfridge
,
Northern California Region Manager, Silicon Valley Bank

Non-member fee:  $25.00
Free to Astia Members -- Join our community now!

Astia Access is a targeted program and networking opportunity for entrepreneurs in high-growth companies.  This program is designed with you, the entrepreneur, in mind. We would like to hear from you - Let us know what topics and speakers you would like to have offered to you and your peers.  Please contact andrew@astia.org with any input. 

Click here to register!
callforapps Now Accepting Applications for Doing it Right in NYC & London

Doing it Right is designed for entrepreneurs by entrepreneurs who understand the value of extraordinary relationships. it connects entrepreneurs to investors, industry leaders, advisors, service providers, and every other player in the game. it is current, fresh and relevant.

Now in NYC and London, select entrepreneurs will experience Astia's hallmark Doing it Right program that has resulted in a greater than 60% funding success rate for prior participants. Through candid discussions led by local investors and seasoned entrepreneurs, participants will gain important skills and insight when Doing it Right.

You can't afford to miss it! Apply to it now.

For more information about Astia's spring programs, please click on the links below:
NYC Doing it Right Program
London Doing it Right Programme

Key Dates: NYC
Application Deadline: March 31
Doing it Right Program: April 20-22
NYC Investor Forum: June 4

Key Dates: London
Application Deadline: 22 April
Doing it Right Programme: 11-14 May
London Investor Forum: 18 June
ArcxisCompany News

Arcxis Biotechnologies, located in Pleasanton CA, is transforming molecular diagnostics through disruptive technologies in sample preparation, assay development and a "hands-off" integrated system - The BioPhalanx. Molecular clinical lab will use this system. The most significant system advantages include: small sample size, rapid turnaround, minimal moving parts, low cost and a probe format which allows multiple clinical assays from a single patient sample (multiplex assay).

Arcxis completed the first close of its Series B in early January, 2009. Claremont Creek Ventures was joined by Kaiser Permanente Ventures and Alafi Capital. These funds will enable Arcxis to accelerate development, testing, and commercialization of their innovative nucleic acid sample preparation platform and their next generation "sample to answer" clinical molecular diagnostic platform.
DEMOUpcoming Entrepreneurial Programs

As a recognized partner of DEMO 09 March 1-3 in Palm Springs, Astia Entrepreneurs receive a special rate of  $695!  Astia investors also receive a discount. DEMO is the launchpad for emerging technologies. For 19 years, DEMO has established a reputation for identifying and presenting to an elite audience the products most likely to have a significant impact on the marketplace and market trends in the years to come. This event is where the world-wide press, decision-making investors and market-defining visionaries come together. And in this fusion is the pure power to soar.

Consider the numbers: In just the past four years, DEMO companies have raised well over $2.5 billion dollars in the months/years following their debut at DEMO. More than 40 of these companies have been acquired by tech giants, such as Adobe, Cisco, Google, Microsoft, Motorola, Nokia, Symantec, Viacom, Yahoo!, and more. Past participants such as WebEx, VMware, iRobot, Linden Labs, Six Apart, and Roku have single-handedly redefined their industry's market.
To receive the discounted rate, Entrepreneurs click here; Advisors and Investors click here.
Partner Events

In Search of New Talent, Experience, & Perspectives: Women in Investment
Tuesday, February 10th 2009, 8:00am-5:00pm
CalPERSIn today's volatile financial market environment, CalPERS and CalSTRS continue to look for sound investment strategies and premier investment managers to help protect and grow the retirement assets of public employees. More than ever, we seek to incorporate the expertise of emerging managers - including women and minority-owned firms - to enhance investment returns through the broadest possible investment talent, experience, and perspectives. To maintain our competitive edge, especially given changing demographics throughout the country, the role of these managers has become increasingly important. Please join us for this one-day investment conference that will explore opportunities that CalPERS and CalSTRS offer to women-owned investment firms and other emerging investment managers. As part of the conference, you will have access to the investment staff and board members of two of the nation's largest public pension funds. You will also have opportunities to network with CalPERS and CalSTRS key investment staff and other like-minded emerging managers. For further event information, click here

Women's Forum: Wine, Chocolate, & Women
Thursday, February 12th 2009, 6:30pm-9:00pm
TiETiE Women's Forum (TWF) is launching into 2009 with wine, chocolate and the WOMEN of TiE! Join us for a women's-only networking and educational evening to meet fellow members, share ideas, inspire each other, learn something you didn't know about wine and chocolate and, of course, sample some of these delicious treats! To register, click here


McKinsey's Centered Leadership
Thursday, February 12th 2009, 6:00pm-9:00pm
FWE&EHow Women Leaders Thrive: **This is a FWE&E Member Only Event**
Women start careers in business and other professions with the same level of intelligence, education, and commitment as men. Yet comparatively few reach the top echelons. This gap matters not only because the familiar glass ceiling is unfair, but also because the world has an increasingly urgent need for more leaders. Susie Cranston, Principal Consultant with McKinsey is one of the authors of Centered Leadership, the culmination of a four year project undertaken by McKinsey to learn what drives and sustains successful female leaders who strive to make a difference in the wider world. To register, click here

A Case Study of Learning Lessons for Entrepreneurs
Wednesday, February 18th 2009, 7:30am-9:30am
SD ForumFlush with VC cash and new business opportunities from other media companies, GS needs to make key changes in the way it does business. No longer a "garage" company, GS now must select a Board of Directors and hire a CEO. More importantly GS must figure out how to manage the expectations of its funders. How do they go about this process?  Speakers include: Jason Altieri, Corefino; Jean Fuller, Fuller Coaching; Neal Hansch, Rustic Canyon Partners; Ron Storn, Targus Partners; Mark Zawacki, Milestone Group.  Moderated by: Stephen Clinton, Esq., Nixon Peabody. For more information, click here

Lawyers and Your Start-Up: When and Why Do You Need Legal help
Wednesday, February 18th 2009 6:00pm-8:00pm
OPENIf you are interested in learning about the role that Lawyers play in the set up of a start-up then this event is for you. The panel and participants will also ad
dress how to use the services of lawyers effectively. This Panel will have representation from a big law firm, a solo practitioner and an IP (Patent, Trade marks) lawyer and they will answer all of your questions about when to engage legal help if you are starting a company.  Most people spend too much money of legal matters and some make costly mistakes by not engaging the lawyers.  This is the time to learn about this important part of starting a venture. The workshop is sponsored by BAAML (http://www.baaml.net/) and Sheppard Mullin (990 Marsh  Road, off 101).  For more information, click here 

How to Galvanize Your Career in Today's Economy
Wednesday, February 18th 2009, 6:00pm-10:00pm
TiECome to this eye-opening, action-filled, and interactive session, where you will learn how to: Leverage your résumé to claim what you want to do tomorrow! Prepare your résumé or positioning statement that screams a highly differentiated value proposition. Develop habits to think, act, and influence in ways that make you a leader. Increase your value step-wise and put yourself on a fast track within your own organization. Conquer everyday challenges and rise above the mundane.  Make it happen, rather than being surprised by what just happened! To register click here

Tech Showcase and Networking Reception
Thursday, February 19th 2009, 8:00am-5:00pm
Bay BioIn Oakland, the Tech Showcase introduces the life sciences community to a wave of cutting-edge research that will shape the future of the industry. Don't miss this opportunity to get a sneak peak at early science from a world class research institute, and to connect with faculty, life scientists, and a range of industry executives and professionals. Children's Hospital Oakland Research Institute, or CHORI, is the internationally renowned biomedical research institute of Children's Hospital & Research Center Oakland. Bridging basic science and clinical research in the treatment and prevention of human disease, CHORI is a leader in translational research, providing cures for diseases, developing new vaccines for infectious diseases, and discovering new treatment protocols for previously fatal or debilitating conditions. For more information on how to register, click here

Transition Series: From the Layoff to the Onboarding
Thursday, February 19th 2009, 11:30am-2:00pm
FWE&EFrom the Layoff to the Onboarding: What Executives Need to Know to Navigate the Process So, you're a victim of that dreaded corporate layoff. What does it take to land to your next job? Find out how to successfully navigate your way to that job and what to do when you reach that destination. Please join Francine Gordon, CEO of FGordon Group and Chair of SDForum Tech Women as she covers the transition process itself. She will discuss the end-to-end process, from the layoff to the on-boarding, with specific ideas on what's challenging for senior executives, why it is different and more difficult now, and how executives can proactively manage through the process. You are sure to gain new insights, while also sharing your connections and expertise. To register, click here

ITechLaw 5th International Asian Conference
Thursday, February 19th & Friday, February 20th 2009
ITECHLAWHosted at The Leela Kempinski, Gurgaon, Delhi NCR - the capital of India.  This two-day Conference will showcase recent developments in technology law and will feature presentations from leading legal practitioners and industry experts from around the world. This Conference will also offer unparalleled international networking opportunities aimed at professionals who constantly face the legal issues that arise in IT sales and distribution, ecommerce, Telecom, and protection of intellectual property. For more details and to register, click here

NWThe Funding & Pitching Event: London
Wednesday, February 25th 2009, 6:30pm-9:30pm
EPPICAt the Offices of Loyens & Loeff, London.
Everything you always wanted to know about funding.  But were afraid to ask'.  The evening will include: Talks from The Investor, The Entrepreneur and The Pitch Expert. Extensive Q & A session and Discussion.  3 'Try-Out' Funding Pitches with feedback.  Networking & Drinks.  With numbers limited to 50 places, be sure to BOOK YOUR TICKETS NOW. Cost is GBP 37.50 (early bird special GBP 30). For further information, click here

For a full list of events please visit Astia's Event Calendar
2009 Astia Membership Program

As we head into the New Year, Astia is pleased to unveil our updated Membership Program for 2009. The financial contributions received through our membership program help to underwrite Astia's mission of providing programs that accelerate the funding and growth of women-led companies, develop the executive leadership of the founding team, and enable new ventures to fully participate in high-growth markets.  Operating on a less than one million dollar budget, Astia continues to deliver unparalleled programs and services to women entrepreneurs and leaders worldwide.  This year, your Astia dollars will go further than ever as Astia expands its global reach with programs in Silicon Valley, New York City, and most recently, London.
 
Listed below are the four different membership levels, as well as an entrepreneurial membership. For more information on membership levels and benefits, visit our website: Become an Astia Member. We can't do it without you so please become a member or renew your membership today!
  • Platinum Membership:               $1,000 (£650)
  • Gold Membership:                      $750 (£500)
  • Silver Membership:                    $500 (£330)
  • Bronze Membership:                  $250 (£165)
  • 2009 Recession Membership:    $50 (£35)
  • Entrepreneur Membership:        $35 (£25)
Team Astia Update

Jane Gervais, Executive in Residence
jane@astia.org
Jane is a venture professional with over thirteen years of experience in strategic investing and operational background in both enterprise and early-stage technology businesses.  Throughout her career, Jane has been drawn to small companies with big ideas and is excited to devote her time to early and mid-stage startups through her work with Astia.  In the near term, Jane is focused on growing the involvement of seasoned executives in the Astia community and helping to build the Silicon Valley Doing it Right program. read more >>

Vanessa Kliewer, Events/Programs Manager
vanessa@astia.org
Vanessa joined Astia in December 2008 and is responsible for spearheading the planning and logistics of Astia's key events and conferences worldwide. She brings with her strong expertise and attention to detail that comes from planning exceptional events. Vanessa's aim is to deliver unparalleled programs and events that will distinguish Astia internationally. read more >>

Andrew Deaver, Marketing Associate
andrew@astia.org
Joining Astia in October of 2008, Andrew is responsible for the planning and execution of Astia's marketing communications and social community outreach effort. He is working with the program and communications teams to promote entrepreneur programs through email marketing campaigns, social networks, event registration sites, and the company website. He is actively customizing Salesforce to be an effective database to manage client pipeline and relationships. Andrew is also applying his design skills to create marketing collateral including event email templates, event programs, and event signage. read more >>
You can now follow Astia on Twitter: Sharon Vosmek | AstiaSF  | AstiaUK  | AstiaNYC

Astia is also on
Linked-In and Facebook.  Be sure to join our groups! 

Want to join the Astia community?  Register for the community portal and fill out your member profile!

Andrew Deaver
Marketing Associate
Astia
andrew@astia.org
Astia Sponsors

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