Astia
Astia Newsletter :  January 2008
In This Issue
A Message from the CEO
Astia Launches Membership Program
NYC Spring Funding Series
Venture Conference Update
Company News
Astia Receives National Award
Astia Clean Tech Breakfast Series
Quick Links
Our Sponsors

Astia Sponsors
A Message from the ceo

sharon HeadshotFor organizations like Astia, an organization whose results are built upon the efforts of a rich community, each step along the strategic plan needs its rallying cry - the message that will direct the resources and motivate the individuals who make up the organization - the destination and focus that will inspire the community and resonate with the entrepreneurs we serve - and at the end of the day, the course that will deliver the results envisioned in our plans.  To that end, I hope you will join us as we:

Take the Astia success story national!

As many of you know, our success is already a national story, with more than 40% of our participating companies coming from outside of California.  And yet, we remain the best kept secret for high growth startups.   No more!

What will this take? 

Getting our message out will require a well orchestrated effort as it is imperative that we do this work while still maintaining our hallmark for high-caliber companies and exceptional services.   I am confident the time is right for Astia to claim the national stage as the leader in programs that accelerate the funding and growth of women-led start-ups.

Here is just a highlight of what you can look forward to participating in this year:

1)    Astia Conference - this year the Astia Venture Conference will take on a slightly modified name and extended form.  No longer just a one-day event, the Astia Conference will become a two and a half day, premier, national conference for exceptional women-led companies.  Read More

2)    Astia program in NYC in partnership with Golden Seeds - Astia's unique model of pairing seasoned experts with entrepreneurs in high touch relationships as the entrepreneurs participate in a structured program, has proven to be an exceptional strategy for attracting capital and growing high-growth businesses.  This spring, Astia will partner with the NYC-based Golden Seeds angel group to extend this program, in mini version, to entrepreneurs on the East Coast and as a feeder to the Astia Conference in the fall.

3)    PR and Marketing - Astia has engaged the services of a PR group and a national brand manager to better showcase the success of our clients and extend the message of our work.

And of course we could not be contemplating any of this without the continued and generous support of our sponsors and donors - many of whom have increased their support in 2008 to make this national work possible.  

We are also pleased to announce that in 2008 we will be working in partnership with leading organizations that include FWE&E, SDForum, Golden Seeds, and BayBio.  These strategic partnerships will allow us to continue to expand Astia's reach and improve the services our organizations offer to the entrepreneurial community. 

There is much to be done and there are many opportunities to work together as we build a national story for Astia.  I hope you will consider joining in this effort.  If you have ideas, resources, opportunities - or just want to check in - my door is open.  Please reach out and connect.  I look forward to working with you in 2008.

My very best to you all!

Cheers,
Sharon

2008 membership opportunity
Program, Advocacy, and Collaboration
 
As you may have heard, 2008 is the inaugural year of Astia's membership program!  Astia members help to underwrite the vision, programs and mission that make Astia and its community a thriving success.  Our membership program has two levels.  For a $500.00 donation you can participate as an Astia Sustaining Member, and for a $250.00 donation you can participate as an Astia Contributing Member.  More details regarding the opportunity and benefits of your membership can be found at www.astia.org/donations/.  

Please join us in recognizing the following 2008 Astia members:

Tiffany Bass Bukow, MsMoney.com; Wendy Beecham, Forum for Women Entrepreneurs & Executives; Keith Benjamin, Levensohn Venture Partners; Dina Bitton; Kim Crosslin, Comerica Bank; Cammie Edwards, PhD, DNA Gateway; Heather Gates-Massoudi, Deloitte Services; Cori Gorman, PhD, MBA, DNA Bridges; Jeff Karras, Levensohn Venture Partners; Jayne Lange, AthenaWork Inc.; Pascal Levensohn, Levensohn Venture Partners; Nola Masterson, Science Futures LLC; Jennifer McFarlane, CleanSource Power; Monica Morse, Black River - Cargill Ventures; Liliana Nordbakk; Sharon O'Grady, Pillsbury Winthrop Shaw Pittman; Steve Reale, Levensohn Venture Partners; Prashant Shah, Hummer Winblad Venture Partners; Kip Sheeline, Levensohn Venture Partners; Jen Shelby, Astia; Brooke Shields, The Communication Group; Sue Siegel, Mohr Davidow Ventures; Three Guineas Fund; Mathew Cobey Weisman, Keiretsu Forum.

For additional information please contact Melissa Schulte at 415.421.5500 or Melissa@astia.org
astia to partner with golden seeds in nyc 
Currently Seeking Applications for Funding Series & Investment Forum

Astia is currently seeking high potential, high-growth companies, with at least one woman in a management role, to apply for the Astia Funding Series & Investor Forum in New York City, which is being put on in partnership with Golden Seeds.

Selected companies will participate in a two and a half day program that prepares entrepreneurs for their fundraising effort and helps them to attract investment.  Following completion of the program, companies will have the opportunity to pitch to northeast VC and Angel Investors.

Both Astia and Golden Seeds have a proven track record of producing results for women-led companies.  Astia's Funding Series Program raises the profile of women-led companies and provides a platform that produces results:
·    Since 2003, participating companies have raised over $368 million
·    The conferences have achieved average funding rates exceeding 60% in the past two years
·    There have been 8 exits for presenting companies to date

2008 Spring Program Dates:
·    Application Deadline:  March 11
·    Funding Series Program:  April 7th - April 9th
·    Investor Forum with Golden Seeds:  April 16th

 For more information and to apply, please visit: www.astia.org/events/nycprogram/
Venture conference funding update
Three 2007 Venture Conference Companies Secure Funding

MixerCastMixerCast, a service that enables brands to extend throughout the social web via a widget syndication and distribution platform, closed Series B funding from Intel Capital, Onset Ventures and Velocity Interactive Group.

Scout LabsScout Labs, a web-based service that helps companies tune into the voice of the customer across the web and turns that information into actionable insight to drive business growth, received Series B funding from Minor Ventures.

TrafficCastTrafficCast International, the leading provider of digital traffic data and software for next-generation traffic information services, secured series A funding from Ceres Venture Fund, NEW Capital Fund LP, Phenomenelle Angels Fund I, and Women Angels.  Astia is particularly proud to announce that Sona Wang, Managing Director of Ceres Venture Fund, served as TrafficCast's 2007 Venture Conference coach and is now joining the company's Board of Directors. 

We look forward to continuing to update you on fundraising progress in the coming months! For more information about MixerCast and Scout Labs, read Astia's Press Release. Fore more information about TrafficCast, click here
company news

NPC in the MediaNPC
With the launch of their new Political Mutual Funds, Astia Portfolio Company New Progressive Coalition (NPC) has been getting a lot of media attention. Be sure to watch CEO Kirstin Falk on Think MTVand Vator.TV

Yaso Biotechnology and ApplyU join Astia Portfolio
Astia is excited to welcome two new companies, both based outside California, to our program.

Yaso LogoPhoenix based Yaso Biotechnology, a 2007 Venture Conference Participant,  is dedicated to the discovery and development of products to prevent the spread of sexually transmitted infections and sexually transmitted HIV. 

ApplyUApplyU, of New York CIty, is an online marketplace that facilitates the college admissions process between high school students and colleges/universities. 
Astia wins award for work with women entrepreneurs
The Women's Congress Presents Astia with the "Champions for Women in Business" Award

Astia was presented with the "Champions for Women in Business" Award at The Women's Congress event in Miami, Fl, on January 24-25, 2008 for its work with women entrepreneurs across the globe. The Champions for Women in Business Awards recognize outstanding organizations that support women business leaders through education, funding and outreach. All award nominees were evaluated on their leadership, mentoring, outreach, education and funding of enterprises and corporate initiatives in support of women during 2007.

Entrepreneurs from the presenting companies at Astia's 2007 Venture Conference led Astia's nomination for the award.  Astia was nominated for the outstanding quality of its programs, the access it provides to investment capital, and the unparalleled caliber of its resources and advisors.  Read more

 Astia clean tech breakfast series in partnership with sdforum
Sponsored by Nixon Peabody and Moss Adams

Clean TechIn its 3rd year, the Astia Clean Tech Breakfast Series continues to address topics relevant to entrepreneurs and investors.  In order to extend the reach of the program, Astia has partnered with SDForum, known for providing an unbiased source of information and insight to the technology community for the past 23 years. 

Topic: Solar Technology - Will thin film take over?
Date: March 18                                                      
Location: Nixon Peabody Offices, San Francisco
Registration open soon!
We look forward to working with you in the coming year!
 
Brynna Deaver
Astia
Astia Executive Council