We've grown tremendously since first opening our doors and we have you, our extended Bellani family, to thank for it. We value every one of our relationships with you and know that the key to any good relationship is solid communication. With that in mind, we've got a few changes up our sleeve to improve how we communicate with one another.

Here's a sneak peek at what you can expect:

• Our bloggers are dedicating themselves to bringing a consistent message each day of the week. You'll know when to tune in for what matters most to you.
• This newsletter will continue to deliver valuable information to you directly from our bloggers along with key updates on the shop and events.
• Special events and promotions will be found on our main website, as well as, our Facebook fan page.
• Members and Facebook fans will have the opportunity to be the first to know about contests and giveaways.

As we prepare to roll out these small changes with big impact, we hope you'll join the conversation. We can only get better and give you what you deserve if you give us feedback. Jump in, become a fan, leave a comment, send us a note, chat us up in the store - we're listening!

If you've stopped in the shop in the last week or two, you've no doubt seen the many boxes we've been unloading. We've been stocking our shelves with toys gearing up for the holiday season.

We have an amazing selection of Manhattan Toys which are perfect for little ones. From newborn to toddlers, we've got something for everyone. Manhattan Toys are bright, multi-textured and designed to engage young, curious minds. And they're just plain fun!

If you've got a baby to shop for you can never go wrong with the Baby Whoozit and Winkel. These are the ones we can barely keep in stock!

It's never too early to teach your baby healthy eating habits. A great way to do that is by making your own baby food. Making baby food can seem like an overwhelming task which is why Kelly and Shannon have teamed up with Whole Foods to make it easier.

Here's what you need to know:

• Where: Whole Foods - Cranston location
• When: Thursday October 29th at 6:00pm
• Cost: $10
• To register call (401) 234-1279

Bum Bum Balm has finally arrived! So what's all the fuss about? Well, Bum Bum Balm is a zinc-free diaper cream. Big deal, right? No, actually it's a HUGE deal because that means you can use it with cloth diapers! Yep, you read right - safe to use on cloth diapers. Learn more about this great product and then stop by the store to grab some Bum Bum Balm.