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1. Make the most of the Christmas sales season
Although consumer spending projections aren’t as rosy as they’ve been for years past, many consumer—and some B2B—marketers can profit this Christmas.
Take a look at some of the following ideas to help you prepare your website for the busiest shopping season of the year.
- Make sure your site has a gift center. An icon that leads to a gift center is an excellent idea because curiosity will prompt prospects to click. Everyone needs gift ideas—or at least the reassurance that what they’re looking for would make a great gift.
- Help prospects easily find what they need. If you have multiple products available throughout the Christmas season, be sure your site lets prospects sort by variables such as category, price range, age and interests.
- People like to see the words “most popular gifts.” It gives them confidence to know that others are also rushing to get these gifts. Your site must include an area that highlights these items.
- Create a new category for unique gifts. People also appreciate the option of sending unique gifts. Give these items a specific area on your site.
Then send out an email update to your database driving them to your special sections.
What other things can you do? If you have a good idea to share with Direct Marketing Update readers, email me at craig@cdmginc.com.
And if you’d like me to help construct your Christmas website, email, direct mail or other marketing program, give me a call at 310-212-5727.
Stay tuned to Direct Marketing Update for more Christmas marketing strategies.
2. Spam filter blocks last 2 issues for thousands of subscribers—maybe you too?
Never miss an issue. Add craig@dmu.ccsend.com and craig@cdmginc.com to your safe senders list. (If you’re not sure how to do this, click here.)
Then, catch up on the articles you missed:
November 11, 2008—Click any article below to see the issue.
October 16, 2008—Did you miss these? Click an article to see the issue.
3. Bad postal news
The United States Postal Service (USPS) has had a dark couple of months. First, it reported a third-quarter net loss of $1.1 billion. Then it announced that total mail volume was down 5.5% compared to the same time period in 2007.
The USPS ended the fiscal year with a total net loss of $2.8 billion.
4. Discover the keys to increasing your profits and market share—despite the recession
It’s a sad fact that many marketers decrease their advertising during recessionary times. However, during a recession, the truth is it’s even more important to advertise. And advertise effectively.
On Tuesday, December 16, 2008, I’ll be hosting a special audio conference called Marketing during Economic Turmoil: 7 Strategies for Marketers that will give you key insights into successful recessionary marketing.
And best of all, as a Direct Marketing Update subscriber, this $149 audio conference is FREE.
During this fast-paced, information-packed, 60-minute presentation, you’ll get specific recommendations, strategies and examples of the most effective recessionary marketing during economic uncertainty and distress.
Here is a small sampling of the concise, recession-beating topics I will cover:
- The best and worst marketing strategies during a recession
- The #1 blunder most marketers make during a recession
- 5 overlooked techniques to mine your database for hidden profit
- Using direct mail more effectively even with a smaller budget
- The top way to change your marketing message to reflect the economic climate
- The amazing secret to improving market share even during a recession
- And much, much more…
Plus you and your staff will have an opportunity to ask me questions.
You’ll come away from this audio conference with dozens of time-tested ways to apply direct marketing strategies to dramatically increase your sales and profits—no matter what challenges 2009 brings.
Marketing during Economic Turmoil: 7 Strategies for Marketers will be broadcast Tuesday, December 16, 2008, from 11:00 a.m. to 12:00 p.m. (Pacific Time). And as I mentioned, as a Direct Marekting Update subscriber, it costs you nothing (a $149 value—FREE).
To register, simply email Roosevelt Flanagan at rflanagan@cdmginc.com and mention you’re a Direct Marketing Update subscriber.
And if you have friends or associates that could benefit from this conference, simply forward them this email and tell them to sign up for Direct Marketing Update so they can join the conference as well.
5. Coming up: 18 surprising predictions for 2009
My annual forecasts issue of Direct Response newsletter will be ready at the end of December. You won’t want to miss this inside look at what could be ahead for marketers in 2009.
To get a copy of my 18 predictions, you must be a subscriber. When you start your subscription today, you’ll save $15 off the regular price and receive my latest Special Reports FREE. Click here to subscribe now.
6. Last call for January marketing help
If you need a marketing campaign for January—the most profitable time of year for many industries—I can help you with:
- Direct mail packages
- E-commerce websites
- High-response postal and email lists
- Email marketing
- Search engine optimization
- Internet landing pages, microsites and corporate webpages
- Paid search advertising
- Database marketing
- Direct response radio and TV campaigns
- Infomercials
- Banner ads
- Viral videos
- Mobile marketing
- Catalogs
- And much more…
Call me at 310-212-5727 or email me at craig@cdmginc.com to discover how we can help you grow in 2009.
Yours for better profits and response,
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