Hello Social Media Fans!
Thank you for taking the time to answer my recent survey! Your answers were really helpful.  You said:
- give us more tools
- more day to day tips
- more nuts and bolts on how to produce results
- and send the newsletter just once a month on Saturday evening.
Majority Rules! So, this month's newsletter is chock full of information for small business and non-profits to digest! Articles, links, blogposts... an a la carte menu of sorts! A few respondents expressed interest in being guest contributors... how exciting, thank you! We'll be reaching out soon. Our first guest contributor is Carolyn Frith, owner of Carolyn Frith Marketing. Read her article below for a much better understanding of content marketing with great tips! Carolyn and I met on Twitter - how cool is that?! Welcome Carolyn!
Please continue to provide feedback as this newsletter is for YOU! As usual, at any time you may use the one-click unsubscribe if you do not wish to continue receiving this material.
Thank you!
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  | Content Marketing:
7 Reasons Why You Should Use it to Grow Your Business
Carolyn Frith |
 | Carolyn Frith
Guest Contributor
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Traditional marketing is fading from the stage as content marketing takes the spotlight.
In the old days marketing professionals placed ads on TV, in magazines and newspapers. They sent mailings to prospects, and, perhaps, put up some neon signs. Marketers interrupted people with their messages. For example, while you were engrossed in the unfolding plot of a TV suspense movie, a commercial suddenly intruded starring a fresh-faced woman with perfectly aligned, white teeth, who was peddling toothpaste.
You're right - that still happens, but many companies have discovered that content marketing, which has blossomed in the Internet's fertile ground, boosts their return on investment.
So what is content marketing?
Content marketing is creating content that interests your target audience and making it available where they're looking for it. So instead of renting space within someone else's content, you create your own. Instead of telling prospects your company is great, you show what you know. In the process you develop relationships, create trust and eventually convert the hottest prospects into clients.
Top Content Marketing Tactics
According to the Content Marketing Institute the top 10 content-marketing tactics are ... read more |
| It's for the birds!
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 Twitter has dropped their ubiquitous "t" icon  in favor of a new twitter bird icon...
For you email marketers, Constant Contact has already updated the icon for you for use in your upcoming newsletters! But everyone should update their website and marketing material with the new twitter bird icon above. You'll see a handy link to logo downloads in the links column top left... |
| SMBs - Get your Social Media Feet Wet with Twitter!
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Twitter is slated to reach 1 Billion users by August 2012. There's a reason...
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| Social Media Info Overload?
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There's a lot of information on the internet about Social Media. Feel free to send your questions for future issues of this newsletter and I'll help you sort out what's relevant to small businesses and non-profits.
Check out this month's coupon below for your 2nd opinion!
That's it for July - see you back again in August!
Best,
Hania Whitfield
Owner, Consultant
WHITFIELD CONSULTING
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For those of you in the Greater Metro Atlanta area, I'll be presenting on Twitter for Small Business at the Constant Contact Engagement Marketing Event this coming Thursday, the 18th at the Crowne Ravinia across from Perimeter Mall. 
2nd opinion!