Special educational workshops on trade promotion and retail technology will be held just prior to the fourth annual LEAD Marketing Conference October 1-3 at the Westin O'Hare in Chicago.
Carrie Shea, president of Acosta's AMG Strategic Advisors, will facilitate the TPM workshop. She is the co-author of one of the industry's most robust reports, The Trend Behind the Spend. The workshop will focus on actionable steps for maximizing marketing budgets, gaining a competitive advantage, and leveraging trends
The retail technology workshop, sponsored by the National Grocery Association (NGA), will be facilitated by Gary Hawkins, President of Hawkins Strategic and CART (Center for Advancing Retail Technology). This workshop is designed for independent and mid-market retailers. It will focus on branding, developing a unique market position, impact and use of social networking, and related topics.
There is no charge to participate in these workshops, and retailers and manufacturers attending the workshops will also have complimentary registration for LEAD. The conference, produced by the Shopper Technology Institute, is the industry's most comprehensive event focusing on all aspects of Loyalty, Engagement, Analytics and Digital solutions. Topics on the agenda include: shopper marketing, social media, interactive promotion strategies, loyalty marketing, mobile marketing, category analytics, among others.
For more information about this fourth annual conference, visit www.LEADMarketingConference.com or call 216-533-5337.
