Executives from Coca-Cola, Ahold USA, Best Buy, Bozutto's,
and Barilla America will highlight the agenda of all-star speakers
at the fourth annual LEAD Marketing Conference Oct. 1-3 at the Westin O'Hare in Chicago.
LEAD, hosted by the Shopper Technology Institute, is the industry's most comprehensive event focusing on all aspects of Loyalty, Engagement, Analytics and Digital Marketing applications.
A Call for Entries from manufacturers and retailers is now underway for the annual IBM LEADER awards presented at the conference. For more information, click here.
Topics on the agenda include: shopper marketing, social media, interactive promotion strategies, loyalty marketing, mobile marketing, category analytics, among others. More details are on the official website at www.leadmarketingconference.com.
Here are other highlights of the conference:
- Results of a national survey on digital couponing, conducted by Partners in Loyalty Marketing on behalf of STI.
- "ShopperTech CONNECT," a series of one-to-one meetings between vendors and customers, taking place prior to the start of the conference. For more information, click here.
The educational agenda will consist of general sessions and three tracks - one for Loyalty and Engagement, one for Digital Promotions, and one for POS & Category Analytics. Table-top exhibits, networking receptions and meals will bring together retailers, manufacturers, and vendors.
LEAD is the first conference to focus on understanding and leveraging the many emerging technologies crucial to attracting and maintaining shoppers, as well as providing much-needed differentiation in today's competitive marketplace. The event is geared to consumer product manufacturers and all channels of retailing: Supermarkets, Drug, Dollar Store, Mass and Discount, Convenience Stores, Specialty Stores and Department Stores.
For more information about this third annual conference, send an email to info@leadmarketingconference.com or call 216-533-5337.
