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Shopper Tech Update                    June 13, 2012 - Volume 3, Issue 11

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In This Issue
ANALYTICS: How to Get Started with Advanced Analytics
SHOPPER MARKETING: New Opportunities for Sales Growth in Grocery Center Store
STI NEWS: ShopToCook Joins Shopper Technology Institute
MARKET WATCH

 

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Analytics

Data Stream 

How to Get Started with Advanced Analytics

 

Advanced analytics can help retailers and their trading partners meet the challenge of motivating consumers to engage in favorable shopping behavior. By adopting business analytics, companies can develop targeted marketing, tailored assortment and personalized shopping experiences to drive growth and market share.

 

"It's all about data. It's about understanding where data comes from and what business processes are providing data," says Colin Linsky, predictive analytics worldwide retail sector leader, IBM Business Analytics. "If there isn't any data, there's no ability to do analytics."

 

In approaching analytics, executives need "to start thinking about what data exists throughout the organization and how does that relate to the business processes that we are trying to manage." Linsky said three questions should be asked: How are we doing now? Why implement advanced analytics? And what should we be doing in the future?

 

He offered some suggestions to get started... 

 

read entire story 

 

 

Shopper Marketing

 

New Opportunities for Sales Growth in Grocery Center Store

 

The Center Store of the typical supermarket accounts for 75% of sales and 77% of profits, according to the Willard Bishop consulting firm. But there's potential for even more, says new research from VideoMining Corp.      

 

A comprehensive study of shopping behavior has identified significant opportunities for sales growth in several product categories by enhancing the in-store experience and eliminating purchase barriers that lead to "shopper leakage" to other channels.    

 

One of four customers walks through the Center Store on a typical shopping trip, but doesn't buy anything. Retailers and their brand partners can convert these non-buyers with better signage, navigation cues, displays and shelf layout, says the Center Store MegaStudy by VideoMining...

 

read entire story

 

 

STI News

 

ShopToCookShopToCook Joins Shopper Technology Institute

        

The Shopper Technology Institute (STI) welcomes its newest Corporate Member: ShoptoCook, provider of customer interactive software solutions for the grocery industry.

 

ShoptoCook offers retailers two key applications that drive traffic to the store, engage shoppers, and deliver more value with every shopper visit. The coupon delivery channel and mobile rewards/loyalty program are integrated seamlessly into ShoptoCook's interactive touch-panel display at the heart of its Meal Idea Center.

 

"These applications turn the in-store solution center into the destination for value-oriented shoppers. Our products offer trackable data, so you know how many customers you're reaching, and how long they are interacting with the featured content," said Frank Beurskens, CEO.

 

He and Steve Methvin, VP of Retail Technology & E-commerce for Bozzuto's, will co-present an educational session at the 4th annual LEAD Marketing Conference, October 1-3 in Chicago (full conference agenda and registration information available at www.LEADMarketingConference.com).

 

For more information, visit www.shoptocook.com.

 

 

Market Watch

    

Comprehensive e-Content Offering for Brands Available

 

Data-Management Leaders Team up to Benefit CPG Brands

 

IBM Launches Virtual Briefing Center for CPG Innovation

 

Smartphone Shopping Behavior Varies Per Store

 

Online Ad Campaigns Using Purchaser Data Nearly Triples ROI

 

New Coffee Kiosk Debuts in Mass Market Stores

 

Improving Product Returns Key to Better Online Shopping: Study

 

Center for Ecommerce Excellence Launches

 

New Book on EDI, Best Practices for Supplier Compliance

 

 

Shopper Technology Institute Sponsoring Members 

 

PREMIUM MEMBERS

HRCP

Henry Rak Consulting Partners

GfK

GfK

 

MEI

TradeInsight Powered by MEI

IBM

IBM

Precima

Precima

  

 

 

 

EXECUTIVE MEMBERS

PILM

Partners in Loyalty Marketing

 
Inmar

Inmar

VideoMining

 

Video Mining

KSS Retail

KSS Retail

Vision Critical
Vision Critical

 

 

 

 

 

 

 

 BASIC CORPORATE MEMBERS                                              ALLIANCE PARTNERS

 

Coupon Factory              Incentive Targeting                          Center for Advancing Retail &Dassault Systemes       Launch Creative Marketing                Technology (CART)

DemandTec                    Loyalty Kiosk                                    CPGmatters

DS-IQ                              Relational Solutions                         Newhook Marketing 

Gladson                          Retail Tactics                                    Primary Communications

GS1 US                           Spire   

                                       ShopToCook