|
Mobile Marketing |
|
Five Ways Mobile Technology Is Changing Consumer-to-Brand Relationships
Mobile technology is creating a seminal change in the way retailers and brands interact with shoppers. Given the numerous retail options available to consumers, merchants are beginning to realize the important role mobile technology can play in establishing and maintaining brand loyalty. With many of today's point-of-sale (POS) terminals supporting touchless NFC (Near-Field Communications) transactions, brands and retailers are increasingly connecting and engaging with consumers via smartphones and tablets - that is, mobile wallets. For the first time, the communications channel and the payment mechanism are the same.
"By leveraging predictive analytics, which uses vast amounts of Big Data to anticipate consumer behavior, brands and retailers are winning new customers and cultivating loyalty by providing consumers with truly personalized offers, precisely timed communication, hyper-relevant deals, and unprecedented convenience via their mobile devices," said Robin Green, senior partner, FICO.
Green lists five ways mobile technology is changing the consumer-to-brand relationship...
read entire story
|
