The Shopper Technology Institute has announced a webinar on Shopper Marketing scheduled for Wednesday, April 25 at 2:00 p.m. EDT in conjunction with GfK Shopper & Retail Strategy.
The webinar, entitled "Own the Future of Shopper Marketing," will be moderated by STI Executive Director John Karolefski and will include presentations by GfK Executive Vice Presidents Alison Chaltas and Joe Beier plus Senior Vice President Bill Romania.
Join them as they explore the possibilities for combining technology, value and optimism across the Path to Purchase and focus on:
- Who is the Extreme Shopper and why do we care?
- What are the forces that are converging to affect Shopper Marketing?
- How will emerging technologies affect Shopper Marketing?
- How can we learn from the Global Truths about Shopper Marketing?
To register for this complimentary webinar, prospective attendees should click here.
Call for Speakers for Fourth Annual
LEAD Marketing Conference
The Shopper Technology Institute (STI) is now accepting proposals for presentations for its fourth annual LEAD Marketing Conference set for October 1-3, 2012 at the Westin O'Hare in Rosemont, Ill. (Chicago). LEAD is the industry's most comprehensive event focusing on all aspects of Loyalty, Engagement, Analytics and Digital solutions.
Recommended topics include: social media, mobile marketing, digital promotions,
location-based marketing, demand-signal repositories, loyalty marketing, and related subjects.
Please send presentation proposals to John@shoppertech.org or call 440-582-1889.
The conference will consist of a blend of educational sessions and tabletop displays. Two workshops on topics to be determined will precede the start of LEAD. In addition, attendees will get a change to appraise new solutions privately at ShopperTech CONNECT. The program will consist of a series of pre-arranged 30-minute meetings in private conference rooms between consumer packaged goods manufacturers and retailers and top vendors offering new technologies and solutions that engage shoppers, analyze their behavior, and enable trading partners to improve their operations. The meetings will take place before the start of the LEAD Marketing Conference.
For more information about the conference and sponsoring opportunities, send an email to Linda@leadmarketingconference.com or call 216-534-9933.