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Shopper Tech Update                    April 10, 2012 - Volume 3, Issue 7

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In This Issue
LOYALTY MARKETING: Five Benefits of Using Loyalty Card Data to Enhance New Product Launches
DIGITAL SOLUTIONS: The Best Ways to Present Digital Product Information
STI NEWS: Register for Upcoming STI Webinar on Shopper Marketing
MARKET WATCH

 

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Loyalty Marketing

loyalty_card_register 

Five Benefits of Using

Loyalty Card Data to Enhance

New Product Launches

 

 

There are many advantages to using loyalty card data, whether from select retailers or from a loyalty card-based shopper panel, to dramatically improve the chances of success with new product launches.

 
Consumer packaged goods companies spend tens of millions of dollars developing an innovation pipeline. Many new products don't succeed. So getting an early read on shopper behavior as it relates to trial and repeat, as opposed to waiting months, which  is typical, enables CPG companies to make course corrections quickly that will enhance the chances of success and the innovations sticking.
 

Here are five key benefits of using loyalty card data to analyze new product launches...

 

 

read entire story

 

 

Digital Solutions

computer and phone 

The Best Ways to Present Digital Product Information

To Shoppers

 

Omni-channel shoppers have turned trip planning and shopping into smarter fact-based experiences.  They are looking for CPG coupons, weekly retail deals, brand and item ingredients, recipes and more. The six of ten shoppers who make lists before going to the store are increasingly searching for these promotions and information on their smartphones or computers.
 

This behavior raises the digital ante for CPG suppliers to consistently convey clear, accurate information about their products across all platforms - smartphones, tablets, computers, in-store kiosks and in-store merchandising - so shoppers can access them instantly, even at the shelf when deciding what to buy.

  
To enable CPG marketers to present this information in the best way possible, here are several tips......

read entire story

 

 

STI News

 

GfKRegister for Upcoming STI Webinar on Shopper Marketing

    

The Shopper Technology Institute has announced a webinar on Shopper Marketing scheduled for Wednesday, April 25 at 2:00 p.m. EDT in conjunction with GfK Shopper & Retail Strategy. 


The webinar, entitled "Own the Future of Shopper Marketing," will be moderated by STI Executive Director John Karolefski and will include presentations by GfK Executive Vice Presidents Alison Chaltas and Joe Beier plus Senior Vice President Bill Romania.


Join them as they explore the possibilities for combining technology, value and optimism across the Path to Purchase and focus on:

  • Who is the Extreme Shopper and why do we care?
  • What are the forces that are converging to affect Shopper Marketing?
  • How will emerging technologies affect Shopper Marketing?
  • How can we learn from the Global Truths about Shopper Marketing?

 To register for this complimentary webinar, prospective attendees should click here.

 

 

 

LEAD 2011Call for Speakers for Fourth Annual

LEAD Marketing Conference

  

The Shopper Technology Institute (STI) is now accepting proposals for presentations for its fourth annual LEAD Marketing Conference set for October 1-3, 2012 at the Westin O'Hare in Rosemont, Ill. (Chicago).  LEAD is the industry's most comprehensive event focusing on all aspects of Loyalty, Engagement, Analytics and Digital solutions. 

 
Recommended topics include: social media, mobile marketing, digital promotions,

location-based marketing, demand-signal repositories, loyalty marketing, and related subjects.

 

Please send presentation proposals to John@shoppertech.org or call 440-582-1889.


The conference will consist of a blend of educational sessions and tabletop displays. Two workshops on topics to be determined will precede the start of LEAD. In addition, attendees will get a change to appraise new solutions privately at ShopperTech CONNECT. The program will consist of a series of pre-arranged 30-minute meetings in private conference rooms between consumer packaged goods manufacturers and retailers and top vendors offering new technologies and solutions that engage shoppers, analyze their behavior, and enable trading partners to improve their operations. The meetings will take place before the start of the LEAD Marketing Conference.


For more information about the conference and sponsoring opportunities, send an email to Linda@leadmarketingconference.com or call 216-534-9933.

 

 

 

Market Watch

    

VideoMining Awarded Patents for Hardware Implementation of Video Analytics


GS1 US Gears Up for 2012 'Connect' Conference


Rite Aid Unveils Free Mobile App


7-Eleven TV Network Scores Early Success


Combining In-Store Marketing with TV Ads Pays Off


Digital Coupon Users Shop More, Spend More


SymphonyIRI Launches Analytics2020 Initiative

 

 

Shopper Technology Institute Sponsoring Members 

 

PREMIUM MEMBERS

HRCP

Henry Rak Consulting Partners

GfK

GfK

 

MEI

TradeInsight Powered by MEI

IBM

IBM

Precima

Precima

  

 

 

 

EXECUTIVE MEMBERS

PILM

Partners in Loyalty Marketing

 
Inmar

Inmar

VideoMining

 

Video Mining

KSS Retail

KSS Retail

 

 

 

 

 

 

 

 

BASIC CORPORATE MEMBERS

 

Coupon Factory                        Incentive Targeting

Dassault Systemes                    Launch Creative Marketing

DemandTec                              Loyalty Kiosk

DS-IQ                                        Newhook Marketing

Gladson                                    Relational Solutions

GS1 US                                     Spire