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Shopper Tech Update                    March 27, 2012 - Volume 3, Issue 6

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In This Issue
DIGITAL SOLUTIONS:Three Characteristics of Brand Websites that Lead to More Sales in Stores
ANALYTICS: It's Time to Deal with Big Data
STI NEWS: GS1 US Joins Shopper Technology Institute
MARKET WATCH

 

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Digital Solutions

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Three Characteristics of

Brand Websites That Lead to More Sales in Stores

 

CPG manufacturers have invested millions of dollars in their brand websites and social media. Yet they struggle to show how much their brand websites are influencing brand purchases in stores - or if they influence those purchases at all.

 

To find answers, a major study by Accenture, comScore, and dunnhumbyUSA aimed to determine the correlation between consumer use of CPG brand websites and their purchase behavior in stores. The results were startling: Visitors to CPG brand websites buy 37% more in retail stores than non-visitors to brand websites. The website visitors also spent 53% more on the product category in retail stores.

 

Specifically, the research aimed to accomplish three objectives...

 

read entire story

 

 

Analytics

Data Stream 

It's Time to Deal with Big Data

 

For retail marketers, the new millennium brought with it equal doses of opportunity and frustration. While neither of those concepts is new to those in retail, the speed and sheer size of each is unequaled in history.

 

Mobile was the big focus in 2011. Everyone rushed to get an app developed and onto as many phones as possible. But the really hard part was getting people to use the app, and not delete it once the novelty wore off. QR codes were the hot thing last year as well, but misuse and lack of strategy have all but killed them off as viable marketing tools. Even college students are bored with QR codes.

 

This year is a little different. The term "big data" has recently entered the lexicon, and unlike mobile or social media or barcodes, big data isn't a tactic or some bandwagon ready to be boarded. Big data brings with it changes of epic proportion for the marketing world. The impact will be felt whether marketers choose to engage with it or not, and those who do not will feel the impact in negative ways...

read entire story

 

 

STI News

 

GS1 USGS1 US Joins Shopper Technology Institute

 

GS1 US, a member of GS1, has joined the Shopper Technology Institute (STI). The not-for-profit organization brings industry communities together to solve supply-chain problems through the adoption and implementation of GS1 standards.

 

More than 200,000 businesses in 25 industries rely on GS1 US for trading-partner collaboration and for maximizing the cost effectiveness, speed, visibility, security and sustainability of their business processes. They achieve these benefits through solutions based on bar codes, GS1 global unique numbering and identification systems, Electronic Product Code-based RFID, data synchronization, and electronic information exchange. GS1 US also manages the United Nations Standard Products and Services Code (UNSPSC).

 

"It's significant to have such a world-class organization as the newest member of the institute," said John Karolefski, executive director of STI. "The relationship will be mutually beneficial."

The annual GS1 Connect Conference will be held June 4 to 7, 2012, at the Aria Resort and Casino in Las Vegas. Attendees hail from multiple industries that use GS1 standards as a foundation for sharing information and creating more-effective and efficient business processes.  

For more information: www.GS1US.org and (609) 620-4656.

  

 

LEAD 2011Call for Speakers for Fourth Annual

LEAD Marketing Conference

  

The Shopper Technology Institute (STI) is now accepting proposals for presentations for its fourth annual LEAD Marketing Conference set for October 1-3, 2012 at the Westin O'Hare in Rosemont, Ill. (Chicago).  LEAD is the industry's most comprehensive event focusing on all aspects of Loyalty, Engagement, Analytics and Digital solutions. 

 
Recommended topics include: social media, mobile marketing, digital promotions,

location-based marketing, demand-signal repositories, loyalty marketing, and related subjects.

 

Please send presentation proposals to [email protected] or call 440-582-1889.


The conference will consist of a blend of educational sessions and tabletop displays. Two workshops on topics to be determined will precede the start of LEAD. In addition, attendees will get a change to appraise new solutions privately at ShopperTech CONNECT. The program will consist of a series of pre-arranged 30-minute meetings in private conference rooms between consumer packaged goods manufacturers and retailers and top vendors offering new technologies and solutions that engage shoppers, analyze their behavior, and enable trading partners to improve their operations. The meetings will take place before the start of the LEAD Marketing Conference.


For more information about the conference and sponsoring opportunities, send an email to [email protected] or call 216-534-9933.

 

 

 

Market Watch

   

VideoMining Announces VIP Members of its Advisory Board

 

Trade Promotion Conference Set to Rock in Cleveland

 

Consumers Engage in Exchange with Brands on Facebook

 

Social Media Redefines Shoppers' Relationship with Food

 

Retailer Mobile Websites More Popular than Retail Apps

 

Facebook Flash Sale for Clorox Green Works

 

 

Shopper Technology Institute Sponsoring Members 

 

PREMIUM MEMBERS

HRCP

Henry Rak Consulting Partners

GfK

GfK

 

MEI

TradeInsight Powered by MEI

IBM

IBM

Precima

Precima

  

 

 

 

EXECUTIVE MEMBERS

PILM

Partners in Loyalty Marketing

 
Inmar

Inmar

VideoMining

 

Video Mining

KSS Retail

KSS Retail

 

 

 

 

 

 

 

 

BASIC CORPORATE MEMBERS

 

Coupon Factory                        Incentive Targeting

Dassault Systemes                    Launch Creative Marketing

DemandTec                              Loyalty Kiosk

DS-IQ                                        Newhook Marketing

Gladson                                    Relational Solutions

GS1 US                                     Spire