GS1 US, a member of GS1, has joined the Shopper Technology Institute (STI). The not-for-profit organization brings industry communities together to solve supply-chain problems through the adoption and implementation of GS1 standards.
More than 200,000 businesses in 25 industries rely on GS1 US for trading-partner collaboration and for maximizing the cost effectiveness, speed, visibility, security and sustainability of their business processes. They achieve these benefits through solutions based on bar codes, GS1 global unique numbering and identification systems, Electronic Product Code-based RFID, data synchronization, and electronic information exchange. GS1 US also manages the United Nations Standard Products and Services Code (UNSPSC).
"It's significant to have such a world-class organization as the newest member of the institute," said John Karolefski, executive director of STI. "The relationship will be mutually beneficial."
The annual GS1 Connect Conference will be held June 4 to 7, 2012, at the Aria Resort and Casino in Las Vegas. Attendees hail from multiple industries that use GS1 standards as a foundation for sharing information and creating more-effective and efficient business processes.
For more information: www.GS1US.org and (609) 620-4656.
Call for Speakers for Fourth Annual
LEAD Marketing Conference
The Shopper Technology Institute (STI) is now accepting proposals for presentations for its fourth annual LEAD Marketing Conference set for October 1-3, 2012 at the Westin O'Hare in Rosemont, Ill. (Chicago). LEAD is the industry's most comprehensive event focusing on all aspects of Loyalty, Engagement, Analytics and Digital solutions.
Recommended topics include: social media, mobile marketing, digital promotions,
location-based marketing, demand-signal repositories, loyalty marketing, and related subjects.
Please send presentation proposals to John@shoppertech.org or call 440-582-1889.
The conference will consist of a blend of educational sessions and tabletop displays. Two workshops on topics to be determined will precede the start of LEAD. In addition, attendees will get a change to appraise new solutions privately at ShopperTech CONNECT. The program will consist of a series of pre-arranged 30-minute meetings in private conference rooms between consumer packaged goods manufacturers and retailers and top vendors offering new technologies and solutions that engage shoppers, analyze their behavior, and enable trading partners to improve their operations. The meetings will take place before the start of the LEAD Marketing Conference.
For more information about the conference and sponsoring opportunities, send an email to Linda@leadmarketingconference.com or call 216-534-9933.
