Three Steps to Linking Social Media and Shopper Insights

Shopper Tech Update February 9, 2012 - Volume 3, Issue 3

In This Issue

SOCIAL MEDIA: Three Steps to Linking Social Media and Shopper Insights

DIGITAL SOLUTIONS: Warning SIgns for Proponents of Digital Shopper Marketing

STI NEWS: Call for Speakers for Fourth Annual LEAD Marketing Conference

MARKET WATCH

STI Social Media Groups

Quick Links

Shopper Technology Institute website

LEAD Marketing Conference website

CPGmatters Ezine

Social Media

Three Steps to Linking

Social Media and

Shopper Insights

Almost 90% of Americans participate in some type of loyalty program, many in more than one. Marketers are heavily invested in building robust profiles of these consumers so they can predict shopper behavior.

Determining which loyal customers could be influential advocates in social media may be the biggest opportunity for marketers today. They build extensive loyalty programs to personalize the shopping experience. They surround good customers with relevant offers to make them even better customers, but most don't use these insights in social media. Social shopper marketing connects the dots from an individual's retail purchase history to their actions in social media - and it follows the path back to the retail store to track purchases they influenced in others.

"In an increasingly cluttered media landscape, brand advocates become more important to marketers...

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Digital Solutions

Warning Signs for Proponents of

Digital Shopper Marketing

Today's shoppers have an abundance of Digital Shopper Marketing tools at their fingertips. Surprisingly, most rate only a select handful of these tools as clear winners.

"The rapid growth of DSM tools has forced brands and retailers to shift their focus and budgets along the path-to-purchase, away from above-the-line spending," says Brian Cohen, Director of Digital Shopper Marketing at Catapult Action-Biased Marketing. "But while technology has changed shopper behaviors, it has yet to catch up with the wide array of shopper need states...

read entire story

STI News

Call for Speakers for Fourth Annual

LEAD Marketing Conference

The Shopper Technology Institute (STI) is now accepting proposals for presentations for its fourth annual LEAD Marketing Conference set for October 1-3, 2012 at the Westin O'Hare in Rosemont, Ill. (Chicago). LEAD is the industry's most comprehensive event focusing on all aspects of Loyalty, Engagement, Analytics and Digital solutions.

Recommended topics include: social media, mobile marketing, digital promotions,

location-based marketing, demand-signal repositories, loyalty marketing, and related subjects.

Please send presentation proposals to John@shoppertech.org or call 440-582-1889.

The conference will consist of a blend of educational sessions and tabletop displays. Two workshops on topics to be determined will precede the start of LEAD. In addition, attendees will get a change to appraise new solutions privately at ShopperTech CONNECT. The program will consist of a series of pre-arranged 30-minute meetings in private conference rooms between consumer packaged goods manufacturers and retailers and top vendors offering new technologies and solutions that engage shoppers, analyze their behavior, and enable trading partners to improve their operations. The meetings will take place before the start of the LEAD Marketing Conference.

For more information about the conference and sponsoring opportunities, send an email to Linda@leadmarketingconference.com or call 216-534-9933.

Market Watch

Study Connects CPG Website Usage and In-Store Purchase Behavior

More Trade Promotion Outreach & Education Available

Study Reveals 'Share of Shopper' for Certain Grocery Categories

Shoppers Continue to Show Strong Interest in Coupons

NPD Group to Acquire POS Data from Walmart

DemandTec Strengthens Cloud Analytics Suite

New Perspectives into Consumer Consumption of Digital Media

Shopper Technology Institute Sponsoring Members

PREMIUM MEMBERS