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Shopper Tech Update                 January 24, 2012 - Volume 3, Issue 2

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In This Issue
SHOPPER MARKETING: What Is Actionable Shopper Segmentation?
DIGITAL SOLUTIONS: New Rules of Retail Set Tone for 2012
SHOPPER TECH POLL
MARKET WATCH

 

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Shopper Marketing

Shoppers 

What Is Actionable

Shopper Segmentation?

 

Actionable shopper segmentation aims to identify groups of shoppers with similar needs and behaviors, so that each group's distinct needs can be met. The most effective shopper segmentation strikes the right balance between two competing objectives: on the one hand, to recognize that not all shoppers are alike, and retailers will require differentiated strategies to meet the spectrum of shopper needs; and on the other hand, to
recognize that many of these differentiated strategies will be implemented in an environment in which key variables, such as price, assortment and merchandising, cannot be tailored to the individual household.

  
Simply put, actionable segmentation balances the need for complex approaches with the need for a simple framework for execution.

   
Why does shopper segmentation matter? 
...

 

read entire story

 

 

Digital Solutions

computer and phone 

New Rules of Retail Set Tone for 2012

 

The exhibit hall at last week's National Retail Federation 101st Annual Convention in New York was full of new cutting-edge applications for attendees to evaluate. The atmosphere was electric with positive vibes from buyers and sellers for the new year.

 

NRF billed the event's theme as Retail's New Rules. This was manifested in many ways, but two stood out: one was an on-site survey of attendees, and the other was a presentation of new merchandising strategies for retail growth.

 

Maxpoint Interactive, a firm that helps retailers and brands drive in-store traffic with technology that delivers scalable neighborhood-level online campaigns, accumulated 101 New Rules for Retail by surveying retailers, technology vendors and consultants on the show floor. There were four common themes...

 

read entire story

 

 

ShopperTech Poll

 

Shopper Technology Presents Manufacturers and Retailers with a Diverse Menu of Opportunities for Development this Year

  

What will be the number one area of focus for your company in 2012? 

 

Is is Social Media ... Mobile Marketing ... Card-Based Loyalty Marketing ... Digital Promotions ... or Something Else?

 

Take the Poll Now 

 

 

Market Watch

 

Kraft Foods, Macy's, HSN Test Intel-Powered Solutions

 

Cognizant Unveils Automated Coupon Redemption

 

BzzAgent Validates Social Marketing ROI

 

Coca-Cola Has New Digital Signage Display

 

Home Depot, Office Depot Offer PayPal at POS

 

NRF Publishes Social Retailing Blueprint

 

Spire Appoints McMahon as New President

 

Early Adopters Seeing Biggest Gains from Item-Level RFID

 

Coupons.com Offers Printable Coupons on Facebook Fan Pages

 

 

Shopper Technology Institute Sponsoring Members 

 

PREMIUM MEMBERS

HRCP

Henry Rak Consulting Partners

Decision Insight

Decision Insight

GfK

GfK

 

MEI

TradeInsight Powered by MEI

Precima

Precima 

IBM

IBM

  

 

 

 

EXECUTIVE MEMBERS

PILM

Partners in Loyalty Marketing

 
Inmar

Inmar

VideoMining

 

Video Mining

KSS Retail

KSS Retail

 

 

 

 

 

 

 

 

BASIC CORPORATE MEMBERS

 

Coupon Factory                        Incentive Targeting

Dassault Systemes                    Launch Creative Marketing

DataLogix                                 Loyalty Kiosk

DemandTec                              Newhook Marketing

DS-IQ                                        Relational Solutions

Gladson                                    Spire