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Promotions |
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Seven Promotion Trends
You Cannot Ignore
Couponing has its own reality show on cable TV. "Extreme Couponing" has generated lots of buzz among viewers and coupon officials. In the larger sense, it demonstrates how promotions are changing in a challenging economy.
"What is the consumer attitude toward coupons? They are cool. People want to use them. That wasn't the case five years ago," said Matthew Tilley, Director of Interactive Communications for Inmar.
Through the third quarter of this year, coupon redemption was up 5% over last year. That makes seven consecutive quarters of growth, which followed three straight quarters of decline.
So what's going on?
Coupons are part of a promotion industry that is undergoing change. Tilley lists seven promotion trends that, he said, "You cannot ignore...
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