How to Make Better Retail Assortment Decisions

Shopper Tech Update November 21, 2011 - Volume 2, Issue 22

In This Issue

ASSORTMENT PLANNING: Putting the Shopper at the Center of Retail Assortment Decisions

SHOPPER MARKETING: Five Keys to Success in Shopper Centricity

SHOPPER TECH WEBCAST: Develop Winning Strategies with Virtual Shopping Research

STI NEWS: STI Schedules Fourth Annual LEAD Marketing Conference

MARKET WATCH: Bashas' Implements Price Optimization Solution; Personal Shopping Experience at Big Y; Pepsi Offers New Promo on Facebook; Target Adds to REDcard Benefits; Cash Back at Piggly Wiggly Carolina; Mobile Shopping Boom in 2012; Deals Drive Brand Loyalty on Social Media

STI Social Media Groups

Quick Links

Shopper Technology Institute website

LEAD Marketing Conference website

CPGmatters Ezine

Assortment Planning

Putting the Shopper

At the Center of

Retail Assortment Decisions

Many retailers are rethinking the notion of carrying massive amounts of SKUs on their shelves and are realizing that their stores have unique consumer dynamics. They believe that SKU reduction programs need to maintain a focus on the shopper. Retailers like Publix and other chains owe much of their success to such a shopper-centric approach.

Wal-Mart struggled to redefine the role of individual categories in their stores and the depth and breadth of product assortment choices. As a result, their (now-ended) SKU reduction initiative alienated many shoppers because Wal-Mart did not clearly understand the degree of loyalty for particular products...

read entire story

Shopper Marketing

Five Keys to Sucess

In Shopper Centricity

Shopper centricity is one of the fastest growing and most proven strategies for manufacturers and retailers to increase their long-term competitive advantage through greater relevance.

"Companies that have implemented this holistically have been able to see a 5% or more sustained increase in sales and profit," says Brian Ross, president of Precima, a shopper-driven insight and strategy firm.

From Precima's benchmark studies, the percentage of companies identifying shopper centricity as a top-three strategic imperative has grown from 75% to 90% in three years. Ross presented five keys to success in implementing a shopper-centric strategy...

read entire story

Shopper Tech Webcast

Develop Winning Strategies with

Virtual Shopping Research

Marketers often have several choices to make in terms of planograms, displays, packaging and pricing. These choices are critical nowadays.

In addition, the final buying decision for many categories is made in the store, at the shelf, or at the end-cap. So, the in-store shopping experience remains a vital marketing opportunity.

How can marketers develop effective strategies to take advantage of this opportunity?

Click on this link to play the webcast.

Request a Written Transcript of the Webcast

STI News

STI Schedules Fourth Annual LEAD Marketing Conference

The Shopper Technology Institute (STI) will produce and host its fourth annual LEAD Marketing Conference October 1-3, 2012 at the Westin O'Hare in Rosemont, Ill. (Chicago). LEAD is the industry's most comprehensive event focusing on all aspects of Loyalty, Engagement, Analytics and Digital Marketing applications.

Topics on the agenda will include: shopper marketing, social media, mobile marketing, interactive promotion strategies, location-based marketing, demand-signal repositories, loyalty marketing, and related subjects.

The conference will consist of a blend of educational sessions and tabletop displays. Two workshops on topics to be determined will precede the start of LEAD. In addition, attendees will get a change to appraise new solutions privately at ShopperTech CONNECT. The program will consist of a series of pre-arranged 30-minute meetings in private conference rooms between consumer packaged goods manufacturers and retailers and top vendors offering new technologies and solutions that engage shoppers, analyze their behavior, and enable trading partners to improve their operations. The meetings will take place before the start of the LEAD Marketing Conference.

For more information, send an email to info@leadmarketingconference,or call
216-534-9933.

Market Watch

Bashas' Implements Price Optimization Solution

Personalized Shopping Experience at Big Y

Pepsi Offers New Promo on Facebook

Target Adds to REDcard Benefits

Cash Back at Piggly Wiggly Carolina

Mobile Shopping Boom in 2012

Deals Drive Brand Loyalty on Social Media

Shopper Technology Institute Sponsoring Members

PREMIUM MEMBERS