Assortment Planning

Best Ways to Fix Poor Planogram Compliance

The retail/CPG industry has a compliance problem. That isn't news. So why does so much of the talk focus on measuring compliance in the stores? At some point, the focus has to shift to solving the compliance conundrum over the long haul. To maximize profitability, sustainable compliance is what the industry should be striving for throughout a planogram's lifecycle.

There are significant advantages to taking a sustainable compliance approach. A benchmark study from the National Association of Retail Marketing Services (NARMS) found that retailers who achieve compliance can realize a 7.8% increase in annual sales - that translates to $3.8 million for a 200-store chain - and an 8.1% lift in profit. While that data may be 10 years old, retailers today are finding they can still achieve similar gains by addressing compliance over the long term...

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Digital Marketing

Four Best Practices to Improve CPG Creative Online

As consumer packaged goods (CPG) marketers continue to include online vehicles as a storytelling tool, it is vital for them to gather information on how to most effectively communicate their message to get their products noticed and drive brand preference.

Online couponing is red-hot right now and may immediately drive new purchases. However, if you are a CPG trying to get consumers to change brands, is online couponing the best way to showcase your product? Which are the most effective creative tactics?

Yahoo!'s recent study "CPG Creative Best Practices Online" examined nearly 500 CPG campaigns and 40 different creative tactics to see how those tactics correlate with driving stronger ad breakthrough (how consumers process the ad and associate it with the brand) and persuasion (if the advertising changes consumer's desire to purchase the product).

The study yielded the following Best Practices to improve CPG creative online...

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