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eCommerce |
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 How Much Do You Really Know About Grocery eCommerce?
While online grocery shopping accounts for just 2% of total domestic consumer packaged goods sales, it is expected to more than double in the next few years. This growth will have several important implications for manufacturers and retailers. Meanwhile, there are several developments that may change the direction of grocery ecommerce.
A study from the Nielsen Company and MyWebGrocer predicts an increase to $25 billion by 2014 from $12 billion today. The study also found that 25% of CPG purchases are researched online where consumers look at retailer ads, search for deals, and find recommendations on social media sites. A whopping 97% of the time, the researched product is purchased online or
in-store.
Yet online grocery shopping has remained a niche market, compared to many other categories like clothing, entertainment and home electronics...
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STI Webcast |
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Digital and mobile applications have a special role in the context of Shopper Marketing, which is becoming increasingly important nowadays.
According to the 2011 Futurescope national survey from GfK Interscope, 95% of companies are actively engaged in Shopper Marketing. Half of the respondents say Shopper Marketing is driving innovation, and more than six of ten say it is driving collaboration with retailers.
So where does digital and mobile fit in all of this? Listen to our webcast to find out.
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Ask the Right Questions about Social Media ROI
