Digital transformation is connecting billions of people worldwide, empowering consumers and enabling consumer packaged goods (CPG) companies to manage the enterprise more effectively and efficiently to drive growth.

Despite rising commodity costs, the CPG industry is now in recovery mode with companies focused on their growth agenda and looking to international expansion as an opportunity to enhance both the top and bottom lines. The value of shipments in the CPG industry rose 6% to almost $124 billion in 2010 versus the prior year. 

These trends were outlined in Thriving in a Connected World, a new report from the Grocery Manufacturers Association (GMA) and PwC. According to the report, major opportunities for CPG companies are being created with digital technologies.

 "CPG companies of all sizes harnessed digital technologies in the past few years to become more productive and efficient," said GMA President and CEO Pamela Bailey. "This study shows how food, beverage and consumer products manufacturers are leveraging innovation to optimize service to consumers and trading partners."

Business mobility has been shown to boost productivity in sales, supply chains, distribution centers and stores, as well as to contribute to individual productivity...

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How does your investment and experience with Facebook, Twitter and other social media compare to your peers?

Take part in our national survey of social media practices. Participation is annonymous. Results will shed light on the status of social media among CPG and retailers.

Results will be presented at Shopper Tech's 3rd Annual LEAD Marketing Conference, Sept. 19-21 in Chicago. Survey participants will get an exclusive preview of study results via email.

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