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Shopper Tech Update June 13, 2011 - Volume 2, Issue 11 |
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| Shopper Tech's LEAD Marketing Conference | |
Registration for Shopper Tech's 3rd Annual LEAD (Loyalty-Engagement-Analytics-Digital applications) Marketing Conference in Chicago, Sept. 19-21 is now open, and is complimentary for qualified retailers and manufacturers. Hear speakers from Google, Ahold, dunnhumby, J&J, Bi-Lo, Coca Cola, Supervalu & more. Click here for more information. |
| STI Social Media Groups | |
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Shopper Marketing | |
 Five Proven Strategies for Winning Shoppers in New Categories
A bigger basket. All retailers want it, and almost all of them have become adept at persuading shoppers to buy a particular item - whether it's a new brand of pet food or a line-extension in cereal. But turning those one-off item purchases into long-term incremental behavior is an all-together different challenge. It takes a deft understanding of shopper needs, brand loyalty and price and promotional responsiveness to win the bigger basket again and again.
Most retailers now know that this insight is attainable through analysis of shopper purchasing data, but putting it into practice is quite another matter...
read entire story |
| Digital Marketing | |
 Best Practices to Make Enhanced Barcodes Effective
New technologies are fueling some exciting ideas in the promotions space. As they emerge, questions arise regarding the use of such technologies, especially as they relate to coupon redemption. While the possibilities and ideas are intriguing, they are not without challenges.
Today, some companies are touting the next best couponing concepts enabled by barcodes on various discovery places, such as on-pack, traditional print, on-shelf, and even on billboards. From proprietary codes to special graphic barcodes - 1D and 2D barcodes seem to be everywhere - barcodes are an effective way to help consumers discover more information about a particular product or engage in the newest collect-to-win game...
read entire story |
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| Market Watch | |
 CIOs to Focus on Analytics and Insight
To Deal with Change and Competition
How are consumer product companies helping their organizations adapt to the accelerating change and complexity that mark today's competitive and economic landscape? By focusing on analytics, business intelligence and insights, says a new IBM survey of global chief information officers.
Over 90% of consumer products CIOs cite analytics and business intelligence as their top visionary plan in the next three to five years, followed by 81% who cited mobility solutions. The execs say the top two areas of focus to support organizational strategies are insight and intelligence and client intimacy. The research identified several "CIO mandates," based on how each organization views the role of IT. For the consumer products industry, the predominant one was the "expand" mandate...
read entire story |
| STI News | |
New Members of the Shopper Technology Institute
The Shopper Technology Institute welcomes four companies as sponsoring members:
Precima, TradeInsight Powered by MEI, Coupon Factory, and Dassault Systèmes.
Precima, a LoyaltyOne company, uses shopper insights to enable more profitable merchandising and marketing decisions to help leading retailers and manufacturers increase sales and profits and build long-term customer loyalty. Precima's unique combination of loyalty, analytics and retail industry expertise, honed over 18 years, has helped its clients evolve to become more shopper-centric. Serving many of North America's leading companies, Precima is recognized for delivering measurable results tailored to retailers' and manufacturers' unique needs. More information about Precima can be found at www.precima.com.
TradeInsight Powered by MEI is a next-generation trade promotion management (TPM) tool that gives CPG manufacturers the power to efficiently plan, forecast, reconcile and track trade spend and performance. TradeInsight increases profits, strengthens brand assets and provides better supply chain and inventory management. For more information, visit www.TradeInsight.com.
CouponFactory is a turnkey digital/mobile couponing solution that allows CPGs/Retailers to create and distribute a coupon campaign within minutes. Once the campaign has launched, CouponFactory allows companies to track the performance of the campaign through a real-time analytics dashboard, along with collecting data for all customers who have printed a particular coupon. CouponFactory is owned and backed by Rockfish, a full-service, award-winning agency that can assist you in creating a full marketing plan to suit your particular situation and needs. More info is at www.couponfactory.com.
Dassault Systèmes (DS) delivers complete Product Lifecycle Management (PLM) solutions that help companies develop innovative products that consumers want. Throughout the value-chain, from concept to planning, specification and supply processes. DS is helping retailers, wholesalers and manufacturers pursue growth through innovation. DS delivers solutions that integrate business process management, package design, product development, production planning and sourcing, plus a lifelike shopping experience, while managing and enhancing brand equity. For information visit www.3DS.com. |
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Shopper Technology Institute Sponsoring Members | |
PREMIUM MEMBERS
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Henry Rak Consulting Partners |
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Decision Insight |
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GfK |
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TradeInsight Powered by MEI |
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Precima |
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IBM |
EXECUTIVE MEMBERS
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Partners in Loyalty Marketing |
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Inmar |
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Video Mining |
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KSS Retail |
BASIC CORPORATE MEMBERS
Coupon Factory
Dassault Systemes Incentive Targeting
DataLogix Launch Creative Marketing
DemandTec Loyalty Kiosk
DS-IQ Newhook Marketing
Gladson Relational Solutions |
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