The Shopper Technology Institute

Shopper Tech Update                      April 11, 2011 - Volume 2, Issue 7

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In This Issue
SHOPPER MARKETING: Best Advice for Using Digital to Influence the Shopper's Purchase
RESEARCH: What Is Virtual Surfing?
MARKET WATCH: Investigation Continues into Unauthorized Entry into Epsilon Email System
STI News: New Members of STI
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Shopper Marketing

Best Advice for Using Digital to Influence the Shopper's Purchase

 

Shoppers nowadays may be time-pressed,

dollar-squeezed, or both. As a result, they

are planning their trips to the store more

carefully than ever.

 

To engage these shoppers fully and communicate with them along the entire path to purchase, today's savviest brands are recognizing the power of emerging digital technologies. They are relying on these new applications to turn shoppers into loyal repeat buyers and brand enthusiasts.

 

More specifically, these brands are simplifying interaction with their consumers through digital and mobile strategies that impact and elevate their marketing solutions. The keys to engagement and influence are understanding the shopper's mindset and delivering the right message in the right place and at the appropriate time...

read entire story 

Research

virtual surfingWhat Is Virtual Surfing?  

 

For several years now, manufacturers have been developing shopper marketing strategies designed to impact the shopper's decision where the ultimate decision is made - at the shelf. And CPGs have been leveraging virtual shopping technology to test those strategies....

 

A virtual shopping platform allows manufacturers and retailers to understand how their in-store strategies - aisle arrangement, assortment, new product introductions, promotions, packaging, pricing, etc. - impact behavior.  This virtual shopping platform allows them to understand what is driving the behavior...

read entire story

Market Watch

 Investigation Continues Into Unauthorized Entry 

 Into Epsilon Email System

 

Alliance Data Systems Corporation, parent company of Epsilon, said the unauthorized entry into an email system of its Epsilon subsidiary was limited to email addresses and/or customer names only. No personal identifiable information (PII) was compromised, such as social security numbers, credit card numbers or account information.

 

Epsilon is working with authorities and external experts to conduct a full investigation to identify those responsible for the incident while also implementing additional security protocols in its email operat-ions. The company is a premier provider in the transactional-based micro-targeted marketing space.

 

Experts say the greatest risk to Epsilon and Alliance Data is the potential loss of valued clients...

read entire story

STI News

New Members of STI 

 

The Shopper Technology Institute welcomes three new sponsoring members: KSS Retail/dunhummby (Executive Member), and Incentive Targeting and Loyalty Kiosk (Basic Members).

 

KSS Retail, a dunnhumby LTD company, is a global provider of price optimization and customer insight solutions for the grocery, convenience, chain drug, general and online etail industries. Retailers use KSS Retail software and professional services to better understand their customer's needs and to deliver more effective pricing, promotions and merchandising decisions (www.kssretail.com).

 

Incentive Targeting provides a self-service web-based application for grocery product marketers to create, manage, and measure behaviorally-targeted promotions across a rapidly-growing network of grocery retailers (www.incentivetargeting.com).

 

Loyalty Kiosk is a provider of self-service kiosks and software that enable business to streamline

and optimize their consumer loyalty programs via a suite of hardware, software, and services (www.loyaltykiosk.com).

 

   Shopper Technology Institute Sponsoring Members 
 
HRCP

Henry Rak Consulting Partners

Premium Member

Decision Insight
Decision Insight Premium Member
PILM

Partners in Loyalty Marketing

Executive Member

IBM

IBM

Premium Member

 

 

KSS Retail

KSS Retail

Executive Member.

 

 

 

 

 

VideoMining

 

Video Mining

Executive Member

 

 

Launch logo

Launch Creative Services

Basic Member 

Incentive Targeting

Incentive Targeting

Basic Member

Relational Solutions

Relational Solutions

Basic Member

 

DemandTec

DemandTec

Basic Member

Loyalty Kiosk

Loyalty Kiosk

Basic Member