meaningful returns, they are increasingly shifting
their approach toward a more direct-to-shopper
model. With the advent of new digital technolo- gies, enlightened marketers are now able to retool the blunt instrument of passive consumer-focused, one-way messaging and create a more active dialog with shoppers.
While this revolution has opened possibilities that scarcely existed even a few years ago, not all new technologies are created equal...
The POS data dilemma is notorious. Every manufacturer knows that data arrives at different times from different retailers and third party sources in different formats. Data comes at sporadic times of the month, in a multitude of different formats with varying information. On top of that, retailers restate data, products change categories, duplicate data comes in, etc. All of these things are difficult and cumbersome to manage...
To help companies swiftly adapt to rising customer demands in today's digitally transformed marketplace, IBM has launched new software and created a new consulting practice dedicated to the emerging category of "Smarter Commerce."
The Smarter Commerce consulting practice aims to extend the tech giant's leadership and investments in business analytics and optimization. The new software and services offerings, supported by global sales and marketing resources, will address the spectrum of enterprise commerce activities; that is, new ways to buy, sell and secure greater customer loyalty in the era of mobile and social networks.
IBM estimates the Smarter Commerce market opportunity at $70 billion...
Five Golden Rules 
What Is the POS Data Dilemma?
New Software and Consulting Services
