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Shopper Tech Update March 8, 2011 - Volume 2, Issue 5 |
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| Join Our LinkedIn Group |
Click on the LinkedIn logo below to join the new Shopper Technology Institute Discussion Group: 
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| Loyalty Marketing | |
 What Are the Cornerstones
of Loyalty Marketing?
Marketers who are looking at new technologies to reinvigorate their loyalty marketing initiatives need to keep in mind the cornerstones of effective programs.
"The most successful loyalty programs take place against a background of operational excellence," says Michael Schiff, managing partner of Partners in Loyalty Marketing in Chicago. "This happens when loyalty building dimensions are measured at the individual store level and communicated to the store manager and staff. In the end, it is the individual store that builds customer loyalty, not cards, points, or POS technology...
read entire story |
| Trade Promotion | |
 Five Steps to Successful
Promotion Collaboration
Consumer-centricity is galvanizing the consumer goods industry. Retailers and branded manufacturers alike are working to better understand and get closer to shoppers. These initiatives are driving opportunities to collaborate throughout the demand chain, serving as the foundation for joint business value creation.
The shopper insights and enabling technology for demand data-empowered collaboration are available today. Manufacturers and retailers who engage more of their partners in collaborative activities report better success from their promotion efforts...
read entire story |
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| Market Watch | |
 Digital Offers Were Fastest-Growing Coupon Category in 2010
Over $1.2 billion in digital coupon savings were issued in 2010, according to Coupons.com. The savings were the key statistic in the company's Digital Coupons Trends Report which followed recent research demonstrating coupon that distribution in the U.S. increased 6.8% in 2010 and that more coupons were distributed during the year than ever before.
As the largest digital coupon network on the Web, comprised of Coupons.com as well as thousands of independent partners, the Coupons.com network is representative of the digital coupon industry overall.
The Trend Report indicates that more than $1.2 billion in digital coupons savings was issued in 2010, representing a 41% growth over the year before...
read entire story |
| STI News |  New Member of STI
The newest sponsoring member of the Shopper Technology Institute is DemandTec, the collaborative optimization network for retailers and consumer products companies. Based in San Mateo, Calif., DemandTec connects more than 340 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities. Its services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. Clients include Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Safeway, Sara Lee, Target, Walmart, and WH Smith. More information can be found at www.demandtec.com.
Call for Speakers
 The LEAD Marketing Conference, to be held in Rosemont (Chicago) IL this coming Sept. 19-21, is seeking dynamic industry speakers for its third annual conference.
The LEAD Marketing Conference is produced by the Shopper Technology Institute. It is the first collaborative conference to focus on understanding and leveraging the many effective and emerging technologies which are crucial to attracting and maintaining shoppers, as well as providing much-needed differentiation in today's competitive marketplace.
The event is geared to all channels of retailing including Supermarkets, Drug, Dollar Store, Mass and Discount, Convenience Stores, Specialty Stores and Department Stores, plus Manufacturers supplying these channels. LEAD is the industry's most comprehensive event focusing on all aspects of Loyalty, Engagement, Analytics and Digital applications.
With an emphasis on case studies and practical applications of shopper technology, LEAD is looking for both keynote and breakout track speakers. Sessions are 45-60 minutes in length. If interested in speaking, please submit your proposal via e-mail to linda@LEADMarketingConference.com. For proper consideration, please include the following information:
- Proposed speaker name, job title, and company name
- Contact information, including address, telephone number, and email address
- Short biography of speaker
- JPG or GIF headshot photo
- Title of presentation
- Short summary of content to be delivered followed by three bullet points of waht audience members can expect to "take away" from the presentation
Proposals must be received no later than April 30, but first consideration will be given to those submitted earlier. To see examples of previous speakers, topics and presentations, visit the conference website at www.LEADMarketingConference.com.
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| Shopper Technology Institute Sponsoring Members |
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Henry Rak Consulting Partners
Premium Member |
 | | Decision Insight Premium Member |
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Partners in Loyalty Marketing
Executive Member |
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IBM
Premium Member |
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Video Mining
Executive Member |
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Launch Creative Services
Basic Member |
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DemandTec
Basic Member |
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Relational Solutions
Basic Member |
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