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Shopper Tech Update February 7, 2011 - Volume 2, Issue 3 |
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Click on the LinkedIn logo below to join the new Shopper Technology Institute Discussion Group: 
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| Research | |
Three Reasons to Study
Shopper Behavior
Studying shopper behavior in stores has evolved into a sophisticated process. In recent years, several methods have been deployed to follow everyday shoppers as they roam the aisles. As well as recording general traffic patterns, these processes observe consumers selecting products off the shelf, interacting with displays, and otherwise engaging in the shopping process.
One method, for example, involves in-store measurement technology that automatically converts video into precise, statistical data on the shopping process for later analysis. Retailers and manufacturers would generally agree that such a process is cutting edge and interesting. But are there solid benefits that justify the effort and investment?...
read entire story |
| Data Warehousing | |
What Is a DSR? 
There is a lot of confusion in the market regarding the true definition of a Demand Signal Repository. A DSR is not simply a reporting tool. It is also not simply a database full of demand level/point of sale (POS) data.
A DSR is the process of integrating and cleansing demand data with internal data to provide business users with alerts and reports that will pin-point areas of the business that require immediate attention. The goals of a DSR are to:
- Provide faster access to more information, improve retailer relationships
- Maximize ROI
- Streamline internal efficiencies
- Improve performance at all stages of the supply chain
- Support multiple departments and teams...
read entire story
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| Market Watch | |
IBM Brings Social Business to the Cloud, Mobile Devices
A new initiative from IBM aims to help organizations become social businesses with the broadest support for smart phones and cloud delivery models. New software, services and programs are designed to enable organizations to integrate social networking concepts into business processes to accelerate collaboration, deepen customer relationships, generate new ideas faster, and enable a more effective workforce.
The initiative comes at a time when the adoption of social software is rapidly becoming a vital business tool. They enable organizations to transform virtually every part of their business operations from marketing, customer service and sales, to product development and human resources...
read entire story |
| STI News | 
New Member of STI
The newest sponsoring member of the Shopper Technology Institute is Launch Creative Marketing, a strategically driven shopper engagement agency for major brands found in the modern kitchen. Based in Chicago, Launch creates brand experiences that drive sales velocity centered around "owned media," including package design, in-store activation, promotion and digital/mobile marketing. Their clients, both retailers and CPG companies, include Sara Lee, ConAgra, PetSmart, Bernina and Salcomp. More information can be found at www.LAUNCHcreative.com.
Call for Speakers
 The LEAD Marketing Conference, to be held in Rosemont (Chicago) IL this coming Sept. 19-21, is seeking dynamic industry speakers for its third annual conference.
The LEAD Marketing Conference is produced by the Shopper Technology Institute. It is the first collaborative conference to focus on understanding and leveraging the many effective and emerging technologies which are crucial to attracting and maintaining shoppers, as well as providing much-needed differentiation in today's competitive marketplace.
The event is geared to all channels of retailing including Supermarkets, Drug, Dollar Store, Mass and Discount, Convenience Stores, Specialty Stores and Department Stores, plus Manufacturers supplying these channels. LEAD is the industry's most comprehensive event focusing on all aspects of Loyalty, Engagement, Analytics and Digital applications.
With an emphasis on case studies and practical applications of shopper technology, LEAD is looking for both keynote and breakout track speakers. Sessions are 45-60 minutes in length. If interested in speaking, please submit your proposal via e-mail to linda@LEADMarketingConference.com. For proper consideration, please include the following information:
- Proposed speaker name, job title, and company name
- Contact information, including address, telephone number, and email address
- Short biography of speaker
- JPG or GIF headshot photo
- Title of presentation
- Short summary of content to be delivered followed by three bullet points of waht audience members can expect to "take away" from the presentation
Proposals must be received no later than April 30, but first consideration will be given to those submitted earlier. To see examples of previous speakers, topics and presentations, visit the conference website at www.LEADMarketingConference.com.
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| Shopper Technology Institute Sponsoring Members |
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Henry Rak Consulting Partners
Premium Member |
 | | Decision Insight Premium Member |
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Partners in Loyalty Marketing
Executive Member |
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IBM
Premium Member |
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Video Mining
Executive Member |
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Launch Creative Services
Basic Member |
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Relational Solutions
Basic Member |
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