Have you ever been in this situation? The category has evolved: share positions have changed, new brands have entered, and some brands are dying. The category needs a re-set. There are several strategic approaches, but it's not clear which one is best. As category captain, you need to take the lead. What do you do?
Or this?Plans are being made to introduce a new product line. Marketing says it should be located in one place in the store; Sales makes a case for having different adjacencies. Manufacturing won't be ready in time to produce product to test the location strategies in a few stores prior to the ship date. How do you resolve the issue?
Online virtual shopping is designed to provide answers to these questions, and more...
More consumers have smart phones nowadays. This increased penetration is driving a marketing revolution in stores that connects the online world of information with the physical shelf. In many ways, the enabler of this revolution is the QR Code that manufacturers and retailers are using to reach out to customers with a variety of inventive content as simple as a coupon, or as complex as a product demonstration video. Shoppers aim their smart phone camera at a barcode on, say, a package, store circular,shelf tag or other POP, and then link to the content, which ideally they will find valuable enough to drive loyalty to the brand or store.
The Quick Response, or QR, Code is a proprietary name from Japan's Denso Wave for a new generation of barcodes that can now be read by mobile smart phones. These can be used for many purposes determined by the manufacturer or retailer, such as providing more product information, product demonstrations, or Internet links to related content...
Promos and Mobile Shopping Boost Online Retail Sales
Aggressive promotions and mobile shopping were the key drivers of a double-digit increase in online retail sales during the end-of-year holiday period.
The U.S. online retail sector delivered 12% growth in December 2010 compared to the same period last year, according to analytics-based findings by IBM which expanded on the company's earlier report that both Black Friday 2010 and Cyber Monday 2010 delivered strong double-digit growth over 2009.
Delivered as part of Coremetrics, an IBM Company's holiday recap Benchmark Report, the analysis of the online retail sector reveals the following trends about December 2010 compared to December 2009...
Five Effective Uses of
What Are QR Codes?
Promos and Mobile Shopping Boost Online Retail Sales
