I went to Sam's Club and bought some Deer Creek small bottle water. I used size 5160 Avery Labels that had my basic info on it, my name and phone number, and stuck them to the water bottles. I then went to the local walking track here in Griffin by the airport. I chose the walking track because most of the people on the walking track are trying to lose weight or stay healthy, and many are in great shape.
I started walking and had 2 cold water bottles with me at all times. I would walk up to people and offer them a cold bottle of water. Most would accept it from me. I didn't try to stop them or take much of their time. I learned to do this from the days when we use to give water bottles out and invite people to come visit our church.
I would just simply tell them because they are out here walking and exercising and maybe lose some weight, that they can get a better price on life insurance. Would they like to see what type of a rate that I can offer them?
Example: One lady had just lost over 40 pounds. She went from a Table 2 to Preferred. If someone had given her a quote before the weight lost, she would have been quoted a Table 2 instead of her new class.
One lady was super healthy and it was hard to keep up with her pace. After asking her what kind of health she was in, I knew she would be Super Preferred.
There are all different kinds of underwriting classes depending on your health and weight. So I believe that the people out walking on a walking track might be able to get a discount on their life insurance because they are in a better class of underwriting.
I was able to get 3 appointments within 2 hours of walking and I gave out about $6.00 worth of water.
I've always said it is all about seeing the people. Let me remind you that there is a shortage of insurance agents calling on prospects. You have to get out and be seen and interact with people. My goal was to do some walking, spend a little bit of money and see if I could set some appointments. Does $6.00 for three appointments sound good to you?