R.F.S.
R.F.S. Newsletter
 Having a Website
JULY/2010
Greetings!

 
Having a website will have many advantages to help increase and retain your sales in the world of Insurance, as well as help to convey a higher sense of professionalism to your clients.
 
Now I am not saying that just because you put a website out in the World Wide Web that you will automatically be able to sit back and watch the apps just start to "magically" roll in. However, I do know agents that make a nice living from their websites, although few and far between. They start by ascertaining a website that is full of useful material, and is easy to navigate without containing a ton of useless knowledge. Then the advertise their website in every conceivable way to include; post signs, yard signs, newspapers, magazines, business cards, flyers, vehicle magnet signs, e-mail blast, postcard mailings, links with other websites, etc. From my own personal experience, when I first started my own sales website with a little advertising I was selling 1 or 2 policies a month for the first year. Now since I have quit putting out signs and advertising weekly, I average about 1 sell every other month from it. It's not a lot, but it does pay for itself.
 
I think more importantly than the occasional sell I receive from the website is the sense of professionalism it helps to portray to my clients about me. To me it says that I am not just some fly by night insurance agent that's here today and gone tomorrow. It let's my prospects/clients know that I am in this business for the long haul, and gives them a sense of security that I will be here when and if they need me.
 
Also, once you have found your website to have a successful draw of advertising you can make additional money from linking with other professional. For example I know of P&C agents who put links to L&H websites and vise versa and then each pay the other referral fees for sells. I have even known several agents that make money by links to such things from pre-paid legal to energy drinks to merchandise catalogs.
 
If you do not already have a website there are several different companies out there that will be more than happy to help you. R.F.S. has three of them list on our insurance forum website at http://www.rosenthalfiles.com/Do-You-Need-a-Website-Click-Here.html. They range in price from $200 to $300 set-up fee with a monthly maintenance fee from $20 to $40. I personally have option 2 which I consider to be a website for us less computer savvy agents. You can find me at http://www.WeAllneedLifeInsurance.com 
On a final note: Before you post anything specific in regards to any Insurance Company, please make sure it is approved by their compliance department.
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Sincerely,
 

MATT ROSENTHAL 770-968-5757
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