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Journal of Consumer Research
Recently Published Online
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The Envy Premium in Product Evaluation
Niels Van de Ven
Marcel Zeelenberg
Rik Pieters
Consumers are willing to pay a premium for products that elicit their envy. The more people compared themselves to a superior other, the higher the envy premium was. Yet, the emotion envy and not the upward comparison drove the final effects. The envy premium only emerged for a desirable product that the superior other owned (iPhone) when people experienced benign envy. Benign envy is elicited when the other's superior position is deserved, and malicious envy when it is undeserved. When consumers experienced malicious envy, the envy premium emerged for a desirable product that the superior other did not own (BlackBerry). This shows how benign envy places a premium on keeping up, and malicious envy on moving away from, superior others.
DOI: 10.1086/657239
Online Publication Date: October 14, 2010.
References
Selected Media Mentions
TIME Magazine
Forget the Joneses: How Envy Drives Destructive Behavior
Der Spiegel
Neid treibt den Kaufentscheid
Business News Daily
iPhone or BlackBerry?: Your Choice Lies In Gadget Envy
Tech News Daily
iPhone or BlackBerry?: Your Choice Lies In Gadget Envy
Science 2.0
Envious Of Someone? You'll Pay More To Be Like Them
EurekAlert!
Benign envy sells iPhones, but malicious envy drives consumers to BlackBerries
Science Daily
Benign Envy Sells iPhones, but Malicious Envy Drives Consumers to BlackBerries
Genetic Engineering News
Benign envy sells iPhones, but malicious envy drives consumers to BlackBerries
Eureka! Science News
Benign envy sells iPhones, but malicious envy drives consumers to BlackBerries
Science Blog
Benign envy sells iPhones, but malicious envy drives consumers to BlackBerries
PhysOrg.com
Benign envy sells iPhones, but malicious envy drives consumers to BlackBerries
sify news
Jealous of someone? You'll end up paying more to be like them
Thaindian News
Positively jealous people buy iPhones, hateful envious, Blackberries
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Productivity Orientation and the Consumption
of Collectable Experiences
Anat Keinan
Ran Kivetz
Why do consumers desire unusual and novel consumption experiences and voluntarily choose leisure activities, vacations, and celebrations that are predicted to be less pleasurable? For example, consumers sometimes choose to stay at freezing ice hotels and to eat at restaurants serving peculiar foods, such as bacon ice cream. Such choices are driven by consumers' continual striving to use time productively, make progress, and reach accomplishments (a productivity orientation). Choices of collectable (unusual, novel, extreme) experiences lead consumers to feel productive even when they are engaging in leisure activities as they "check off" items on an "experiential check list" and build their "experiential CV." A series of laboratory and field studies show that the consumption of collectable experiences is driven and intensified by a (chronic or situational) productivity orientation.
DOI: 10.1086/657163
Online Publication Date: October 26, 2010.
References
Selected Media Mentions
TIME Magazine
The Business of Weird: Why People Pay for Bizarre Experiences
U.S. News & World Report
Would You Sleep on a Chunk of Ice? Building Your 'Experience Resume'
EurekAlert!
Would you sleep on a chunk of ice? Building your 'experience resume'
R&D Magazine
Would you sleep on a chunk of ice? Building your 'experience resume'
Eureka! Science News
Would you sleep on a chunk of ice? Building your 'experience resume'
Genetic Engineering News
Would you sleep on a chunk of ice? Building your 'experience resume'
Science Blog
Would you sleep on a chunk of ice? Building your 'experience resume'
PhysOrg.com
Would you sleep on a chunk of ice? Building your 'experience resume'
RedOrbit
Would You Sleep On A Chunk Of Ice? Building Your 'Experience Resume'
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The Self-Activation Effect of Advertisements:
Ads Can Affect Whether and How Consumers
Think about the Self
Debra Trampe
Diederik A. Stapel
Frans W. Siero
Comparing consumption with nonconsumption situations, the authors propose and test the self-activation effect of advertisements (which holds that attractiveness-relevant products in advertisements can increase consumer self-activation and lower consumer self-evaluation). Four experiments provide support for this effect by showing that after viewing advertised beauty-enhancing products, but not advertised problem-solving products, thoughts about the self are more salient and self-evaluations are lower, compared with viewing the same products outside of an advertisement context. The findings hold for different products and different manipulations. The authors also present evidence for the mediating role of appearance self-discrepancy activation as a potential mechanism underlying the effect. The findings suggest that advertisements for attractiveness-relevant products may at times constitute social comparison standards, with which consumers compare themselves.
DOI: 10.1086/657430
Online Publication Date: October 14, 2010.
References
Selected Media Mentions
NewsRoomAmerica
Study Finds Beauty Product Ads Lower Female Consumers' Self-Esteem.
softpedia
Beauty Products Ads Lower Women's Self Esteem
EurekAlert!
How do beauty product ads affect consumer self esteem and purchasing?
R&D Magazine
How do beauty product ads affect consumer self esteem and purchasing?
Science Daily
How Do Beauty Product Ads Affect Consumer Self Esteem and Purchasing?
Genetic Engineering News
How do beauty product ads affect consumer self esteem and purchasing?
Eureka! Science News
How do beauty product ads affect consumer self esteem and purchasing?
PhysOrg.com
http://www.physorg.com/news/2010-10-beauty-product-ads-affect-consumer.html
Thaindian News
Beauty product ads lower consumers' self esteem
RedOrbit
How Do Beauty Product Ads Affect Consumer Self Esteem And Purchasing?
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Outpacing Others: When Consumers Value Products Based on Relative Usage Frequency
Rebecca W. Hamilton
Rebecca K. Ratner
Debora V. Thompson
When considering the purchase of a new product, will consumers be more likely to make the purchase if they think about using it every day or if they think about using it every week? From an economic perspective, using a durable product more frequently should increase its perceived value. However, perceived usage frequency relative to other consumers can influence product interest more than absolute usage frequency. In five studies, the authors use scale labels, advertisements, and customer reviews to invoke either a high-frequency or low-frequency norm. High-frequency cues create less product interest and lower willingness to pay than low-frequency cues because consumers infer that their relative usage frequency will be lower, reducing the product's perceived fit. This effect is moderated by the consumer's perceived similarity to the standard of comparison and the consumer's own characteristics.
DOI: 10.1086/656668
Online Publication Date: September 24, 2010.
References
Selected Media Mentions
EurekAlert!
Learning how consumers value products
Science Daily
Learning How Consumers Value Products
Eureka! Science News
Learning how consumers value products
Science Blog
Learning how consumers value products
PhysOrg.com
Learning how consumers value products
RedOrbit
Learning How Consumers Value Products
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Editorial Transition
Please remember that the current editors' terms will be ending on June 30, 2011. Any manuscripts (new or revised) received after this date will be processed by the new editor(s).
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The Journal of Consumer Research is sponsored by:
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