Journal of Consumer Research Highlights from Two Years Ago
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Shifting Signals to Help Health: Using Identity Signaling to Reduce Risky Health Behaviors Jonah Berger Lindsay Rand
How can identity-based interventions improve consumer health? Associating risky health behaviors with a social identity people do not want to signal can contaminate the behaviors and lead consumers to make healthier choices. College freshman reported consuming less alcohol, and restaurant patrons selected less fattening food, when drinking alcohol and eating junk food were presented as markers of avoidance groups. Identity-based interventions can shift the identities associated with real-world behaviors, thereby improving the health of populations.
Volume 35, Number 3, October 2008, DOI: 10.1086/587632
Selected Media Mentions
United Press International New strategy to reduce unhealthy behaviors
The Huffington Post Palin: Modifying political behavior by manipulating group identification
Medical News Today A Surprising New Strategy Helps Reduce Unhealthy Behaviors
EurekAlert! Part of the in-group? A surprising new strategy helps reduce unhealthy behaviors
Science Daily Part Of The In-Group? A Surprising New Strategy Helps Reduce Unhealthy Behaviors
Eureka! Science News Part of the in-group? A surprising new strategy helps reduce unhealthy behaviors
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The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restrained and Unrestrained Eaters Maura L. Scott Stephen M. Nowlis Naomi Mandel Andrea C. Morales
What is the moderating role of attempted dietary restraint on the amount of food consumed from small food in small packages versus large food in large packages? Restrained eaters consume more calories from small food in small packages, while unrestrained eaters consume more calories from large food in a large package. For restrained eaters, overconsumption of the small food in small packages results from a lapse in self-control caused by the stress of perceiving conflicting food information: the small food in small packages is perceived as both diet food and high in calories.
Volume 35, Number 3, October 2008, DOI: 10.1086/591103
Selected Media Mentions
Los Angeles Times M&M's as diet food?
United Press International 100-calorie packs may not help dieters
Canada.com Beware of mini-packs and mini-foods, especially if you're a dieter.
Medical News Today 100-Calorie Pack Misconceptions Of 'Diet Food'
Minneapolis Star Tribune The skinny on 100 calorie snacks
EurekAlert! M&Ms as diet food? 100-calorie pack misconceptions
Science Daily M&Ms As Diet Food? 100-Calorie Pack Misconceptions
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Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families Shuili Du Sankar Sen C. B. Bhattacharya
This research investigates the impact of a corporate oral health initiative aimed at disadvantaged Hispanic families, especially the children. The initiative promotes oral health behaviors only among less acculturated families. Moreover, it does so by both enhancing participant children's beliefs about the physical and psychosocial benefits of oral health behaviors and strengthening the link between the psychosocial beliefs and behaviors. When parents of the participant children believe that the program has been beneficial to them, they are willing to engage in reciprocal behaviors, such as purchasing and supporting the corporate sponsor's products.
Volume 35, Number 3, October 2008, DOI: 10.1086/589563
Selected Media Mentions
United Press International New immigrants receptive to dental care
Medical News Today New Immigrants Respond Best To Oral Hygiene Campaign
EurekAlert! A reason to smile: New immigrants respond best to oral hygiene campaign
Science Daily A Reason To Smile: New Immigrants Respond Best To Oral Hygiene Campaign
Eureka! Science News A reason to smile: New immigrants respond best to oral hygiene campaign
PhysOrg.com A reason to smile: New immigrants respond best to oral hygiene campaign
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Cost of Being Poor: Retail Price and Consumer Price Search Differences Across Inner-City and Suburban Neighborhoods Debabrata Talukdar
What is the extent of price differentials between wealthy and poor neighborhoods? What induces such differentials (especially the nature and intensity of competitive environments including mass merchandisers like Wal-Mart)? What is the relative impact of these findings? There is a price differential of about 10%-15% for everyday items. Even after controlling for store size and competition, prices are found to be 2%-5% higher in poor areas. It is not the poverty level per se but access to cars that acts as a key determinant of consumer price search patterns.
Volume 35, Number 3, October 2008, DOI: 10.1086/589563
Selected Media Mentions
Medical News Today Low-income? No Car? Expect To Pay More For Groceries
EurekAlert! Low-income? No car? Expect to pay more for groceries
Science Daily Low-Income? No Car? Expect To Pay More For Groceries
Eureka! Science News Low-income? No car? Expect to pay more for groceries
PhysOrg.com Low-income? No car? Expect to pay more for groceries
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Editorial Transition
Please remember that the current editors' terms will be ending on June 30, 2011. Any manuscripts (new or revised) received after this date will be processed by the new editor(s).
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