Journal of Consumer Research
October 12, 2010





































































































































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Journal of Consumer Research
Highlights from Two Years Ago

Shifting Signals to Help Health:
Using Identity Signaling
to Reduce Risky Health Behaviors

Jonah Berger
Lindsay Rand


How can identity-based interventions improve consumer health? Associating risky health behaviors with a social identity people do not want to signal can contaminate the behaviors and lead consumers to make healthier choices. College freshman reported consuming less alcohol, and restaurant patrons selected less fattening food, when drinking alcohol and eating junk food were presented as markers of avoidance groups. Identity-based interventions can shift the identities associated with real-world behaviors, thereby improving the health of populations.

Volume 35, Number 3, October 2008, DOI: 10.1086/587632


Selected Media Mentions

United Press International
New strategy to reduce unhealthy behaviors

The Huffington Post
Palin: Modifying political behavior by manipulating group identification

Medical News Today
A Surprising New Strategy Helps Reduce Unhealthy Behaviors

EurekAlert!
Part of the in-group? A surprising new strategy helps reduce unhealthy behaviors

Science Daily
Part Of The In-Group? A Surprising New Strategy Helps Reduce Unhealthy Behaviors

Eureka! Science News
Part of the in-group? A surprising new strategy helps reduce unhealthy behaviors


The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restrained
and Unrestrained Eaters

Maura L. Scott
Stephen M. Nowlis
Naomi Mandel
Andrea C. Morales


What is the moderating role of attempted dietary restraint on the amount of food consumed from small food in small packages versus large food in large packages? Restrained eaters consume more calories from small food in small packages, while unrestrained eaters consume more calories from large food in a large package. For restrained eaters, overconsumption of the small food in small packages results from a lapse in self-control caused by the stress of perceiving conflicting food information: the small food in small packages is perceived as both diet food and high in calories.

Volume 35, Number 3, October 2008, DOI: 10.1086/591103


Selected Media Mentions

Los Angeles Times
M&M's as diet food?

United Press International
100-calorie packs may not help dieters

Canada.com
Beware of mini-packs and mini-foods, especially if you're a dieter.

Medical News Today
100-Calorie Pack Misconceptions Of 'Diet Food'

Minneapolis Star Tribune
The skinny on 100 calorie snacks

EurekAlert!
M&Ms as diet food? 100-calorie pack misconceptions

Science Daily
M&Ms As Diet Food? 100-Calorie Pack Misconceptions


Exploring the Social and Business Returns
of a Corporate Oral Health Initiative
Aimed at Disadvantaged Hispanic Families

Shuili Du
Sankar Sen
C. B. Bhattacharya


This research investigates the impact of a corporate oral health initiative aimed at disadvantaged Hispanic families, especially the children. The initiative promotes oral health behaviors only among less acculturated families. Moreover, it does so by both enhancing participant children's beliefs about the physical and psychosocial benefits of oral health behaviors and strengthening the link between the psychosocial beliefs and behaviors. When parents of the participant children believe that the program has been beneficial to them, they are willing to engage in reciprocal behaviors, such as purchasing and supporting the corporate sponsor's products.

Volume 35, Number 3, October 2008, DOI: 10.1086/589563


Selected Media Mentions

United Press International
New immigrants receptive to dental care

Medical News Today
New Immigrants Respond Best To Oral Hygiene Campaign

EurekAlert!
A reason to smile: New immigrants respond best to oral hygiene campaign

Science Daily
A Reason To Smile: New Immigrants Respond Best To Oral Hygiene Campaign

Eureka! Science News
A reason to smile: New immigrants respond best to oral hygiene campaign

PhysOrg.com
A reason to smile: New immigrants respond best to oral hygiene campaign


Cost of Being Poor:
Retail Price and Consumer Price Search Differences
Across Inner-City and Suburban Neighborhoods

Debabrata Talukdar

What is the extent of price differentials between wealthy and poor neighborhoods? What induces such differentials (especially the nature and intensity of competitive environments including mass merchandisers like Wal-Mart)? What is the relative impact of these findings? There is a price differential of about 10%-15% for everyday items. Even after controlling for store size and competition, prices are found to be 2%-5% higher in poor areas. It is not the poverty level per se but access to cars that acts as a key determinant of consumer price search patterns.

Volume 35, Number 3, October 2008, DOI: 10.1086/589563


Selected Media Mentions

Medical News Today
Low-income? No Car? Expect To Pay More For Groceries

EurekAlert!
Low-income? No car? Expect to pay more for groceries

Science Daily
Low-Income? No Car? Expect To Pay More For Groceries

Eureka! Science News
Low-income? No car? Expect to pay more for groceries

PhysOrg.com
Low-income? No car? Expect to pay more for groceries

Editorial Transition

Please remember that the current editors' terms will be ending on June 30, 2011. Any manuscripts (new or revised) received after this date will be processed by the new editor(s).

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