September 7, 2010 JCR Highlights Archive Contact JCR jcr@bus.wisc.edu JCR Home Page and Submission Information http://ejcr.org Subscribe to JCR http://bit.ly/7rbzQK Follow JCR on Twitter http://twitter.com/JCRNEWS Journal of Consumer Research Current Issue Highlights When Healthy Food Makes You Hungry Stacey R. Finkelstein Ayelet Fishbach Do subtle cues for imposed healthy eating make consumers hungry? Imposed healthy eating signals that the health goal was sufficiently met, and thus it increases the strength of the conflicting motive to fulfill one's appetite. Accordingly, consumers asked to sample an item framed as healthy later reported being hungrier and consumed more food than those who sampled the same item framed as tasty or those who did not eat at all. These effects of healthy eating depend on the consumer's perception that healthy eating is mandatory; therefore, only imposed healthy eating made consumers hungrier, whereas freely choosing to eat healthy did not increase hunger. Volume 37, Number 3, October 2010, DOI: 10.1086/652248 Selected Media Mentions BusinessWeek Calling a Food 'Healthy' May Make You Hungrier MSN Calling a Food 'Healthy' May Make You Hungrier Medical News Today When Choices Are Limited Healthy Food Makes Consumers Feel Hungrier The Palm Beach Post Calling a Food 'Healthy' May Make You Hungrier International Business Times Apples for me, Doritos for you: Consumers buy healthier foods for themselves EurekAlert! Healthy food makes consumers feel hungrier when choices are limited Science Daily Healthy Food Makes Consumers Feel Hungrier When Choices Are Limited PhsyOrg.com Healthy food makes consumers feel hungrier when choices are limited Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload Benjamin Scheibehenne Rainer Greifeneder Peter M. Todd The choice overload hypothesis states that an increase in the number of options to choose from may lead to adverse consequences such as a decrease in the motivation to choose or the satisfaction with the finally chosen option. A number of studies found strong instances of choice overload in the lab and in the field, but others found no such effects or found that more choices may instead facilitate choice and increase satisfaction. In a meta-analysis of 63 conditions from 50 published and unpublished experiments (N = 5,036), the authors found a mean effect size of virtually zero but considerable variance between studies. While further analyses indicated several potentially important preconditions for choice overload, no sufficient conditions could be identified. However, some idiosyncratic moderators proposed in single studies may still explain when and why choice overload reliably occurs; the authors review these studies and identify possible directions for future research. Volume 37, Number 3, October 2010, DOI: 10.1086/651235 Selected Media Mentions National Center for Policy Analysis YOU CHOOSE, YOU WIN The Chronicle To Choose or Not to Choose NBC Dallas-Fort Worth Retailers Replacing Big Names With House Brands consumeraffairs.com Do Consumers Have Too Many Choices? EurekAlert! Too many choices? New study says more is usually better Science Daily Too Many Choices? New Study Says More Is Usually Better PhysOrg.com Too many choices? New study says more is usually better RedOrbit Too Many Choices? New Study Says More Is Usually Better Commentary on Scheibehenne, Greifeneder, and Todd Choice Overload: Is There Anything to It? Alexander Chernev Ulf B�ckenholt Joseph Goodman Can there ever be too many options? The authors argue that because choice overload has multiple antecedents, simply searching for a main effect across all conditions and a single "sufficient" condition that is likely to solely predict this effect is not informative. Moreover, because prior research has documented multiple instances in which an abundance of options leads to choice overload, the interesting question is not whether choice overload occurs but when it occurs. The answer to this question is unlikely to stem from testing for the presence of a single main effect using the traditional meta-analytic approach. Instead, research would benefit from a theory-based meta-analysis that tests the validity of a conceptual model of choice overload capturing the underlying psychological processes. Volume 37, Number 3, October 2010, DOI: 10.1086/655200 Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals Jiewen Hong Angela Y. Lee This research examines how construal level (that is, how abstractly or concretely people represent information in memory) affects consumer responses to mixed emotions appeals. The results of five studies show that, consistent with prior research, participants experienced discomfort when they encountered mixed emotions appeals and developed less favorable attitudes toward the ad relative to pure positive emotional appeals, but this was the case only for those who construed information at a concrete, low level. Participants who construed information at an abstract, high level did not experience much discomfort; hence, they found mixed emotions and pure positive emotional appeals equally persuasive. The authors further demonstrate that the chronic construal level associated with age and cultural background underlies the moderating effects of age and culture on consumer attitudes toward mixed emotions appeals documented in prior research. Volume 37, Number 3, October 2010, DOI: 10.1086/653492 Selected Media Mentions EurekAlert! How do ads depicting mixed emotions persuade abstract thinkers? Science Daily How Do Ads Depicting Mixed Emotions Persuade Abstract Thinkers? Eureka! Science News How do ads depicting mixed emotions persuade abstract thinkers? PhysOrg.com How do ads depicting mixed emotions persuade abstract thinkers? Daily News & Analysis Abstract thinkers respond better to ads depicting mixed emotions RedOrbit How Do Ads Depicting Mixed Emotions Persuade Abstract Thinkers? Street Art, Sweet Art? Reclaiming the "Public" in Public Place Luca M. Visconti John F. Sherry Jr. Stefania Borghini Laurel Anderson Consumer research has paid scant attention to public goods, especially at a time when the contestation between categorizing public and private goods and controlling public goods is pronounced. In this multisited ethnography, the authors explore the ways in which active consumers negotiate meanings about the consumption of a particular public good, public space. Using the context of street art, we document four main ideologies of public space consumption that result from the interaction, both conflict and common intent, of urban dwellers and street artists. Public space can be contested as private and commercialized, or offered back as a collective good, where sense of belonging and dialogue restore it to a meaningful place. The common nature of space both stimulates dialectical and dialogical exchanges across stakeholders and fuels forms of layered agency. Volume 37, Number 3, October 2010, DOI: 10.1086/652731 Selected Media Mentions EcoWorld Street Art: Elicits Meaningful Discussion? EurekAlert! Consuming street art: Reclaiming public places Eureka! Science News Consuming street art: Reclaiming public places PhysOrg.com Consuming street art: Reclaiming public places JCR Highlights Archive click link above