Journal of Consumer Research Highlights from Two Years Ago
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Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis Gerald J. Gorn Yuwei Jiang Gita Venkataramani Johar
What are the effects of "baby faces" on the trustworthiness and judgments of a company's chief executive officer in a public relations crisis? Experiment 1 demonstrates boundary conditions for the babyfaceness-honesty trait inference and its influence on company evaluations. Experiment 2 shows that trait inferences of honesty are drawn spontaneously but are corrected in the presence of situational evidence (a severe crisis) if cognitive resources are available. These babyface-trait associations underlie evaluations by reversing the babyface effect on judgments when a priming task creates associations counter to the typical babyface-unintentional harm stereotype, and when there's a situation where innocence is a liability.
Volume 35, Number 1, June 2008, DOI: 10.1086/529533
Selected Media Mentions
Economic Times 'Baby-faced chief executives save face better for companies'
Los Angeles Times Office betting pools, baby-faced CEOs and bikinis
United Press International CEO's face shape affects crisis reaction
BusinessWeek Would I Lie to You?
Reuters Baby-faced bosses can help in public crises: research
Washington Post The Face of Innocence
EurekAlert! Saving face with a baby-face? Shape of CEO's face affects public perception
Science Daily Saving face with a baby-face? Shape of CEO's face affects public perception
PhysOrg.com Saving face with a baby-face? Shape of CEO's face affects public perception
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The Effect of Making a Prediction about the Outcome of a Consumption Experience on the Enjoyment of That Experience Naomi Mandel Stephen M. Nowlis
Does predicting the outcome of an uncertain event enhance the enjoyment of observing that event? The current popularity of office pools, spoiler message boards, and online betting Web sites seems to suggest that the act of prediction increases enjoyment. However, consumers who make predictions about uncertain events enjoy observing those events significantly less than those who do not make predictions, despite consumer expectations to the contrary. The authors explain their results in terms of anticipated regret. In fact, removing the source of anticipated regret eliminates the negative effect of prediction on enjoyment.
Volume 35, Number 1, June 2008, DOI: 10.1086/527339
Selected Media Mentions
Los Angeles Times Office betting pools, baby-faced CEOs and bikinis
United Press International Study: Office pools lead to unhappiness
Reuters Office betting pools can be bad for your health: study
CBC News Office pool thrills quickly turn into game of regret: study
EurekAlert! All bets are off: Office pools lead to unhappiness
Science Daily All bets are off: Office pools lead to unhappiness
PhysOrg.com All bets are off: Office pools lead to unhappiness
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The Perils of Hedonic Editing Elizabeth Cowley
Retrospective hedonic editing occurs when people combine events to frame a previous experience in its most positive light. Although reflecting positively on the past has psychological and physiological benefits, it may also be used to justify potentially irresponsible behavior. In a gambling context the consequences may be perilous. When they have the opportunity, potentially irresponsible gamblers use hedonic editing strategies to reconstruct the past as more positive. The more positive memory provides them with evidence to support their desired outcome-playing again. The processes underlying hedonic editing include both the temporal categorization of positive and negative events and the strategic allocation of attention. The author also investigates the independence of motivation and opportunity.
Volume 35, Number 1, June 2008, DOI: 10.1086/527267
Selected Media Mentions
Economic Times Positive thinking may lead to irresponsible financial behavior
CBC News In gambling, there's a downside to being upbeat: study
New York Daily News Some consumer facts you may not have known
Science Daily When Positive Thinking Leads To Financial Irresponsibility Like Compulsive Gambling
Thaindian News Positive thinking may lead to irresponsible financial behavior (re-issue)
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Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association Test Bryan Gibson
What are the effects of evaluative conditioning on mature brands? Explicit attitudes for mature brands were unaffected by evaluative conditioning. Evaluative conditioning, however, changed implicit attitudes toward Coke and Pepsi. This occurred only for participants who initially had no strong preference for either brand. Contingency awareness was not necessary to change implicit brand attitudes. Brand choice was related to the altered implicit attitudes, but only when choice was made under cognitive load. Implications of these data for evaluative conditioning specifically, and for consumer research in general, are considered.
Volume 35, Number 1, June 2008, DOI: 10.1086/527341
Selected Media Mentions
Newswise Study Shows Consumers May be Swayed by Distraction
EurekAlert! Coke or Pepsi? Being distracted can make you more susceptible to ads
PhysOrg.com Coke or Pepsi? Being distracted can make you more susceptible to ads
Thaindian News Consumers make more impulsive purchases when distracted
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Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making Blair Kidwell David M. Hardesty Terry L. Childers
This research details the development of the Consumer Emotional Intelligence Scale (CEIS), which was designed to measure individual differences in consumer ability to use emotional information. Scale development procedures confirmed the theoretical structure of the 18-item scale. Results supported the scale's reliability and its discriminant and nomological validity. The consumer domain-specific measure predicted food choices better than a more domain-general alternative. Furthermore, consumer emotional intelligence (EI) predicted food choices beyond cognitive knowledge. Finally, consumer EI was found to generalize to product-based decision making. Theoretical implications of consumer EI are discussed along with areas of future research.
Volume 35, Number 1, June 2008, DOI: 10.1086/524417
Selected Media Mentions
NewsRx How about dessert?
EurekAlert! How about dessert?
Science Daily Emotional Intelligence Helps Make Better Product Choices
PhysOrg.com How about dessert?
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Counting Every Thought: Implicit Measures of Cognitive Responses to Advertising Yanliu Huang J. Wesley Hutchinson
This research explores new implicit measures of cognitive responses to advertisements that focus on detecting the effects of specific thoughts. Consumer thoughts about persuasive messages can be assessed by both a thought recognition task and a belief verification task. Performance of tasks such as jointly observed responses, reaction times, and confidence ratings can be modeled as Poisson counting processes. Finally, the authors illustrate the effectiveness of these new measures in predicting consumer product attitudes and show that these measures can outperform traditional thought listing when people are unwilling or unable to report certain thoughts.
Volume 35, Number 1, June 2008, DOI: 10.1086/527340
Selected Media Mentions
EurekAlert! Counting every thought: What consumers see when looking at ads
Science Daily Counting Every Thought: What Consumers See When Looking At Ads
PhysOrg.com Counting every thought: What consumers see when looking at ads
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Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes Gergana Y. Nenkov J. Jeffrey Inman John Hulland
The authors examine a new construct dealing with the consumer tendency to elaborate on potential outcomes, that is, to generate and evaluate potential positive and negative consequences of their behaviors. The authors develop the elaboration on potential outcomes (EPO) scale and then investigate its relationships with conceptually related traits and its association with consumer behaviors such as exercise of self-control, procrastination, compulsive buying, credit card debt, retirement investing, and healthy lifestyle. Consumers with high EPO levels exhibit more effective self-regulation when faced with a choice and EPO can be primed, temporarily improving self-regulation for consumers with low EPO levels.
Volume 35, Number 1, June 2008, DOI: 10.1086/525504
Selected Media Mentions
EurekAlert! Look before you leap: New study examines self-control
PhysOrg.com Look before you leap: New study examines self-control
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